It is a source of fascination to me that golf’s marketing machines have become such well-tuned machines that athletes’ apparel is literally scripted for tournaments. Nike reports it has done this for ten years, and I assume other apparel companies do the same.
I wonder what the fashion consultants would have thought of Jimmy Demaret.
And I am having fun imagining what Ben Hogan would have thought of someone whose job title is “fashion consultant.”
All that said, here’s what Tiger will wear next weekend:
Woods will be wearing a new innovation from Nike Golf’s Tiger Woods Collection. Woods’ passion and competitive spirit fuel the continuous drive to create the most innovative and athletic products in the sport and his apparel pieces exemplify this dedication to innovation. He will be wearing the TW Jacquard Polo in Dark Grey ($80), the TW Modern Color Block Polo in White/Dandelion ($95), the TW Ultra Polo 2.0 in Squadron Blue ($95), and the TW Emboss Polo in Hyper Red ($85). These polos are extremely lightweight and utilize the laser-perforated collar for increased ventilation to keep the athlete cool while also reducing overall weight. Three of the four polos Woods will wear utilize the posture performance chassis which has a kimono style back design to allow Woods an increased range of motion throughout his swing.
And Rory McIlroy:
McIlroy will sport looks from the Nike Tour Performance collection, featuring the latest innovations in lightweight, breathable performance fabrications. He will wear the Fashion Body Map Polo in Violet Force ($70), the Embossed Polo in Stadium Grey ($65), the Iconic Polo in Pink Force ($65), and the Light Weight Heather Polo in Squadron Blue ($60). He will be sporting bold colors each day with color pops in either his polo, trousers or his Nike Lunar Control footwear.
Full press release follows: