The Ben Hogan Company has unveiled its new Ben Hogan Apex Edge Irons, a forged, game-improvement iron with a classic look.
It’s an unusual combination, since most game improvement irons are cast and have that “game improvement” iron look. Forged irons, on the other hand have had the reputation of being for “players” only.
The Hogan company hopes to disabuse those notions with the new Apex Edge. The club is forged from soft 1020 carbon steel, and is designed to look more like a classic player’s club. I like the look.
To help the higher handicapper, the club offers a couple of game improvement features. First, it’s got a 180-degree undercut channel that’s designed to move the center of gravity lower and back in the club. At the same time, it moves weight outward, raising the moment of intertia (resistance to twisting).
The Apex Edge also has a wide sole design to help the iron glide through the turf. The Hogan company says that this improves the club’s playability from a variety of lies.
“When it comes to classic golf clubs, Ben Hogan takes a back seat to no one,” said Drew Isaacman, Vice President, Brand Management for the Top-Flite and Ben Hogan brands. “But as good as these Apex Edge Irons look, the game-improvement technology they incorporate makes them an ideal high-performance option for players looking for a little more help from their equipment.”
The Apex Edge Irons will be available at retail on April 15 and carry a manufacturer’s suggested retail price of $1080 per set for graphite and $1000 per set for steel.
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