It appears that Cadillac is ready to return to golf, and sources say the auto company will sponsor the WGC-Doral event. It would replace Computer Associates (CA), which announced last spring that it would not be returning.
This is a significant move for the PGA Tour, and for General Motors, which had withdrawn all of its golf sponsorships following the government bailout. Through Buick, GM previously had Tiger Woods on contract, as well as sponsoring the Buick Invitational and the Buck Open in Grand Blanc, Michigan. Cadillac had at various times been one of the exclusive advertisers at The Masters, and had signed Fred Couples to an endorsement.
It’s just too bad that GM couldn’t get its act together before Michigan lost its only PGA Tour event.