Caesars Sportsbook & Casino Announces Partnership with PGA of Michigan in 2022
Presenting sponsorship focuses on experiences and rewards for golf fans
LAS VEGAS and EAST LANSING, MI (April 4, 2022) – Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today announced a partnership with the Michigan Section PGA to make Caesars Sportsbook a presenting sponsor of five tournaments on the golf schedule this summer. The partnership includes unique experiences for members of the industry-leading loyalty program, Caesars Rewards, in addition to Caesars Sportsbook & Casino serving as a presenting sponsor where they will have an on-site presence to enhance the player and spectator experience at a number of qualifying events including:
• Club Car Spring Scramble at The Wyndgate Country Club in Rochester Hills on April 25.
• Hall Financial Michigan Open Championship at The Bear course at Grand Traverse Resort and Spa from June 13-16.
• Midwest Golf & Turf Pro-Am at The Fortress in Frankenmuth on July 18.
• Boyne Tournament of Champions at Boyne Mountain in Boyne Falls on July 22-23.
• Fall Pro Scratch on Oct. 3 at Western Golf & Country Club in Redford Township.
“Partnering with the PGA of Michigan is a great opportunity for Caesars Sportsbook & Casino,” said Eric Hession, Co-President of Caesars Digital. “Michigan has always had great sports fans and becoming the presenting sponsor of key PGA tournaments in the state this season enhances our ability to connect with new customers and to reward our existing loyal customer base.”
First-time customers who sign up for the Caesars Sportsbook & Casino app can take advantage of a special promotional offer fit for an emperor. Upon registration, use promo code: MIPGA to receive $60 of bonus play following the first deposit of $20 or more. The bonus play can be used on iCasino games (such as slots, video poker, roulette, baccarat, blackjack) or to place action on sports betting – just in time for The Masters.
Justin Phillips, tournament director for the Michigan Section PGA, said Caesars will be a wonderful partner that helps produce a successful tournament season.
“Caesars aims to enhance the player and fan experience through this partnership,” he said. “They want to engage, educate and reward the PGA of Michigan community, and build relationships at a grassroots level with the Michigan golf community through special promotions and activations with member courses throughout the state.”
In Michigan, the Caesars Sportsbook & Casino mobile app offers an elevated sports betting experience complete with the most popular casino games including Slots, Roulette, Blackjack, live-dealer table games, and more. Sports fans and eligible customers can download the app on iOS or Android to get in on the action right in the palm of their hand from anywhere in the state.