“I think the appeal of the LPGA has broadened,” says Dan Murphy, senior director of marketing for Bridge-stone Golf. “We compare it to tennis when the Williams sisters brought a lot of attention to their sport.”
The LPGA has, of course, had periods with a crew of talented stars—Nancy Lopez, Beth Daniel, and so forth, but somehow they didn’t translate into marketability. This round could be different:
Larry Dorman, who wrote about the players in the 1970s and ‘80s before joining Callaway Golf, believes this group has two things that make the players good representatives for a golf company.
“If you do a survey on what moves product, it’s exposure and excitement,” says Dorman, Callaway’s senior vice president for global public relations. “There’s a real good chance there will be excitement on the LPGA this year.”