Financial Fallout For Woods

It’s the business aspect of the whole scandal that fascinates me. Some financial fallout for Tiger, personally:

Gillette has announced that it will phase Tiger out of its advertising.

RadarOnline reports that AT&T is reconsidering its relationship.

Pepsico had already dropped Tiger’s Gatorade drink.

Tag Heuer and Accenture are pulling ads featuring Woods’ image.

In fact, all ads featuring Tiger reportedly stopped November 29.

However, at this juncture, EA—maker of the Tiger Woods video game—and Nike are sticking with their man.

Nike has no choice. He’s their entire business model.

EA does have a choice. It could go with a young star, or a stable of young stars. Tiger was getting a bit long in the tooth for the teenage set, anyway.

In the meantime, Yahoo is experiencing a boom business thanks to the scandal.

Online fascination with the apparent infidelities of golf idol Tiger Woods has been a boon for Yahoo!, the firm’s blunt-talking chief executive Carol Bartz said Tuesday.

“God bless Tiger,” Bartz said while discussing Yahoo! user traffic and display advertising at UBS Investment Bank’s annual Global Media and Communications Conference here.

“This week we got a huge uplift: Front Page, News, Sports, Gossip. He just filtered through the whole place. It is better than Michael Jackson dying; it is kind of hard to put an ad next to a funeral.”

I thinks its also been good for tabloids such as RadarOnline and TMZ. I never took their reporting seriously, but they seem to have been out in front of this story from the first. While I dismissed the notion of Woods quitting, the Sun called it absolutely correct. Of course, I’ve been so wrong on this one from the start. Part of it is that I just don’t want to believe any of it.

 

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3 thoughts on “Financial Fallout For Woods”

  1. EA, if they publicly took this stand, is confusing.  It may be that they are experiencing a bigger than expected uptick in the game for this Christmas, or maybe they don’t want to further negatively impact the game for this season.  There is no reason though they should even have a pro named in the title.  If they want to go safe and do that, they should put the King and the Golden Bear for PGA Tour 11 and put classic golfers next to current golfers.  (Nicklaus was in the game about 5 years ago).

    You are right about Nike.  They are going to have to ride this out and hope for the best.  Woods is such a tentpole that there would be nothing left if they ditch him.  Further, IF he comes back and wins two majors next year and Nike has dumped him, TaylorMade or Callaway will pick him up and that would end Nike Golf for sure.  BTW- is Nike going to change the name of the Nike One ball?  Perhaps they will package them as a bakers dozen, because 13 is Tiger’s current count.

    Reply
  2. “Of course, I’ve been so wrong on this one from the start.”

    A reminder that he might have been wrong about Elin when he married her, as well. No matter now, as there are innocent children to consider.

    The only one that has been wrong in all this is Tiger Woods. Being wrong is not so important in all this.

    I think doing wrong is what this is all about.

    Reply
  3. I dunno. Given the history starting from his being a child prodigy through his rise to where he was, it was likely a meltdown was going to happen. It was a question of when, and how dramatic.

    Reply

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