Golf.Com’s Stupid Email Newsletter Name

Every Monday I receive an email update from Golf.Com with news from the past weekend’s tournaments. It’s called the Forecast, and each and every week it results in a jarringly stupid headline like this one:

Forecast: Stricker wins 2011 Memorial

A Forecast is a prediction, and we know that Stricker already has won the Memorial. So why is it a Forecast? Because the folk at Golf.Com think they’re being clever. Fore!—as in don’t let it hit you—cast. Get it? Only they’re too clever by half. It’s petty, I know, but it drives me to distraction.

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