Golf News 15 April 2023

Golf News 15 April 2023

In golf news this week are items from Honma, True Linkswear, Radmor, Cobra Golf and the PGA of America

Honma Golf Debuts the Next Generation of BERES: The BERES Nx Family of Woods and Irons

CARLSBAD, CALIFORNIA – Honma Golf North America has introduced a new BERES Nx line of drivers, fairway woods, hybrids and irons.

BERES Nx Driver

The next-generation, game-improvement BERES Nx driver – available for men and ladies playing to a 6-to-30 handicap – generates speed and distance

The club generates high initial ball speed through a new clubface and crown structure. The “Nx Drive Technology” structure – consisting of a no-weld upper L-CUP face, solid carbon crown, hyper wide slot and keel weighting – enhances the initial velocity performance for impressive flight and distance. Its radial face surface expands the toe and heel repulsion areas to the edges of the face, while X Lib increases the rigidity of the face’s outer circumference for more resilience.

BERES Nx Fairway Woods and Hybrids

The Nx fairway woods and hybrids are natural transitions from the Nx Driver. Like the driver, they also sport a solid carbon crown, radial clubface, booster slot and sole weighting. But they also incorporate a titanium clubface and stainless-steel sole. As a result, they generate plenty of initial ball speed with high trajectory, low spin and ample distance.

BERES Nx Irons

The Nx irons are designed to generate high ball flight and lengthy distance. A wide sole eases turf interaction but also works in concert with a hollowed-out lower body that’s supplemented with tungsten weighting near the toe and a vibration absorbing resin material behind it, plus an ultra-thin clubface – resulting in a high MOI, more impact repulsion, and a low-and-deep CG. Paired with strong lofts, this helps achieve lengthy distance. A Vibration Absorption 3D Emblem adheres to the back of the face, absorbing impact vibration to soften the feel and sound to be that of a forged iron. An L-CUP structure makes the face thickness as thin as possible, and increases clubhead rigidity, as well. The integrated head-and-shaft design accelerates the head speed to improve the flight distance and stability.

All BERES Nx products are now available for retailers and consumers. Retail pricing for BERES Nx men’s and ladies drivers are $750, fairways $500, and hybrids $400 (all prices are with VIZARD Nx shafts). Iron sets retail for $1,750 (7-11) in VIZARD Nx, $1,500 (7-11) in NEO steel shafts, and $2,500 (7-10, SW) in Vizard Nx for ladies. BERES Nx Triple Star retail pricing driver $1,000, fairways $600, hybrid $550, and iron set (7-11) $2,500.

TRUE linkswear Launches ‘TRUE Apparel Collection’ for 2023

Performance-Based Pants, Joggers, Polos, Quarter Zips and T-Shirts Highlight New Line from Trailblazing Pacific Northwest Brand

(TACOMA, Wash.) – TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking, is launching its highly anticipated “TRUE Apparel Collection,” already worn on the PGA TOUR by TRUE’s crew of brand ambassadors, including Co-Founder Ryan Moore.

The TRUE Apparel Collection includes the brand’s recently released All Day Chinos, 5-Pocket Pants, Joggers and Hybrid Joggers. Just in time for golf season, it now features a stable of elevated essentials to cover golfers [literally] from head to toe: the All Day Hoodie, Quarter Zip, Crew Neck, Three Unique Polos, a Refreshed Custom Hat Program and New Performance Socks.

Derived from some of the finest “Super Natural” fabrics, the All Day Hoodie, Crew Neck and Quarter Zip feature “cloud-like” comfort making them perfect for mid-weight layering. Lux T-Shirts and Polos are crafted from Tencel, Repreve™ Recycled Polyester and Spandex, and embrace effortless style with a premium look and feel. All Day Pants are available in waist sizes 28, 30, 32, 34, 36 and 38 inches with 32-inch inseams. Joggers are offered in S, M, L, XL and XXL with 28-inch inseams. Hoodies, Crew Necks, Quarter Zips, Lux T-Shirts and Polos come in S, M, L, XL and XXL.

MSRPs for All Day Pants, Joggers and Hoodies is $125. Additional apparel MSRPs: All Day Crew Neck ($110), Quarter-Zip ($115), Lux Polo and Lux Mock Polo ($110), All Day Polo ($90) and Lux T-Shirt ($75). Hat MSRPs range from $30 to $50, and socks are $12 to $14

RADMOR Drops ‘New Beginnings Collection’ for Spring 2023

RADMOR, the golf lifestyle brand crafting on and off-course apparel from meticulously-curated, all-natural and recycled materials, has dropped its spring 2023 line, the “New Beginnings Collection,” featuring new colors, styles, patterns and materials with the same unwavering commitment to sustainability in golf fashion.
 
New Beginnings, available in men’s and women’s capsules, leans hard into the new golf season with vibrant color pops of True Blue, Wisteria, Glacier and Cloudy Blue. The men’s line is highlighted by a host of new polos, including the Taylor Recycled Floral Drip and Crosby Reverb Ultralight, Vincent and Five-O Knit Performance Shorts (hey, it’s spring, after all). Colton ¼ Zips, Higgins Hoodies and Perkins Crew Sweatshirts in an array of new colors and patterns are standing by for those crisp mornings and late afternoons.

RADMOR continues to expand its offerings for women, and the 2023 New Beginnings Collection features the new Hannah Pleated and Yesler Skorts, Michele Block Stretch Polo, Olivia GEORAD Long Sleeve and Sleeveless shirts, Olivia Cap Strip Long Sleeve, Mila Deep V Sleeveless Shirt and the Lauren Cap Stripe Polo. Also new for 2023 are a host of RADMOR accessories like the Dead Center RadCap Trucker Hat in show white and true blue, and two-packs of RADSOCKS made from cellulose, recycled nylon and elastane.

COBRAGOLF UNVEILS LIMITED EDITION 50^th ANNIVERSARY AEROJET DRIVERS

Carlsbad, Calif. (April 13, 2023) – COBRA Golf has reached the incredible milestone of fifty years of industry-leading golf club innovation, and to celebrate their journey, they have unveiled two Limited Edition 50^th Anniversary AEROJET drivers.  Like the standard AEROJET, the 50^th Anniversary models feature aerodynamic shaping, PWR-Bridge Weighting Technology, and PWRSHELL with H.O.T Face, allowing for faster ball speed and longer distance.  The limited-edition drivers, available in both AEROJET and AEROJET LS models, have a sleek look with a black and gold color scheme as well as unique 50^th Anniversary graphics and headcover.

The AEROJET line of drivers includes Advanced Aerodynamic Shaping with a streamlined frontal area, raised aft and skirt, and curved crown with a peak that is moved further from the face.  This allows for significant reduction in drag through the swing for increased clubhead speed.  The newest PWR-BRIDGE Weighting features a 13g structure that is suspended above the sole, allowing for maximum speed and reduced spin as well as a flexible sole structure for improved energy transfer. PWRSHELL with H.O.T Face technology creates multiple zones of optimized thickness across the entire clubface for improved efficiency.

COBRA Golf started as a small golf company in 1973 and since then has maintained their spot as one of the most exciting and innovative manufacturers in the golf club industry.  Known for clubs like the original Baffler, Oversize irons, and Deep Face driver, COBRA Golf has had a long and fruitful history.

PGA of America Announces Elijah Craig as Official Bourbon and Rye Whiskey

New partnership will elevate the championship experience

FRISCO, Texas (March 28, 2023) ー The PGA of America and Elijah Craig Bourbon announced today a multi-year partnership that makes Elijah Craig the “Official Bourbon” and whiskey supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship.

The Elijah Craig Bourbon Speakeasy will provide spectators at the PGA Championship at Oak Hill with a spectacular setting to savor hand-crafted cocktails, including the distinctive warm spice and smooth flavor of Elijah Craig Small Batch, while also enjoying an interactive signature wall and stunning views of the golf course’s 12th hole.

Team Elijah Craig continues to leave its mark on the golf world as “The Official Bourbon” of PGA Tour Professional Golfer Max Homa and sports broadcaster Amanda Balionis Renner. Now spectators will experience Elijah Craig through a prominent digital media presence across the PGA of America’s social and digital channels including custom content, run-of-site media and authentic integration on the Championship’s social platforms, which will allow the brand to engage with new supporters in meaningful ways.

The 2023 PGA Championship returns to the iconic Oak Hill Country Club, East Course, in Rochester, New York for the 105th edition, May 15-21.

The 2023 KPMG Women’s PGA Championship will be held June 21-25 on the Lower Course at historic Baltusrol Golf Club in Springfield, New Jersey for the 69th edition.

The 2023 PGA National Club Championship features amateur club champions from across the country and will be hosted at Troon North Golf Club and The Westin Kierland Golf Club in Scottsdale, Arizona, this December.