Golf News January 18, 2025

Lots of product announcements ahead of the 2025 PGA Show. Here are a few I’ve picked from the hundreds of press releases that have hit my inbox recently.

• TRUE linkswear Introduces NEW 2025 Shoe Styles for PGA Show
• Mike Klemme Launches Golf as Life: A Visionary Celebration of Golf Through Art and Stories
• SuperStroke to Launch Groundbreaking REVL Line of Golf Club Grips in Spring 2025
• Ahead Sets the Standard with Patriotic 2025 Summer and Fall Apparel Line
• tasc Offers Innovative Men’s Golf Apparel
• A. PUTNAM to Unveil Spring Collection, “Royal Gardens,” at 2025 PGA Merchandise Show
• Swing Control’s Autumn/Winter 2025 Collection: Sophistication Beyond the Green

TRUE linkswear Introduces NEW 2025 Shoe Styles for PGA Show

OG3 PRO Shoe

Launching this spring, the OG3 Pro follows the fall launch of the OG Cush; TRUE’s iconic barefoot platform with added cushion and new TPU molded tread. The OG3 Pro was built to provide those seeking a more natural, comfortable fit with all new golf performance features. Available in Glacier White, Pro Black, PNW, and Nine Iron Grey. MSRP $195, Men’s 7-12.5, 13-15 Women’s 5.5-11

Features:

• Wide, cushioned, zero drop construction
• Aggressive new TPU spikeless outsole
• Next generation pebbled engineered leather upper
• Waterproof bootie construction (2-year waterproof warranty)
• Naturally flexible for enhanced comfort and feel
• New, easy-on tongue system for improved entry and exit

LUX2 Player

An estimated introduction for Spring 2025, the all-new golf performance cleat is packed with TRUE innovation. A high performance, spiked golf shoe that loses none of the natural comfort upon which TRUE has staked its reputation, the LUX2 is a truly revolutionary golf shoe. Flexible, but stable where it counts, this spiked shoe is naturally wide and comfortable beyond reason, representing a marriage between TRUEs iconic fit and feel, and the performance benefits made possible by the latest generation spiked FlexBolt outsole.

The two-year waterproof upper is crafted from an ultra-soft TRUEdura^TM shell sitting on top of the LUX2 performance Wanderlux^TM PU midsole and replaceable Softspike^TM traction system. Available in Storm Blue, Glacier White, Charge White, and Black. MSRP $195, Men’s 7-12.5, 13-15 Women’s 5.5-11.

Features:

• TRUE Flexbolt Spiked Outsole
• Wanderlux2 High Rebound, Low Compression Superfoam Midsole
• Supple, Yet Durable Laminated TRUEdura Upper
• Laminated Waterproofing Technology
• 2-Year Waterproof Warranty
• TRUE Breezeway Heel Lock System

LUX2 Maven

Launching this Spring, the TRUE flagship performance golf shoe, the LUX2 Maven holds nothing back. Blending best-in-class materials and innovation with an iconic TRUE fit and feel. The heritage-inspired upper is crafted from top grain Napa leather and features the latest evolution of TRUE’s Breezeway Heel Lock System, providing out-of-the-box comfort and support. An absolute standout, the Maven features an all-new carbon fiber ground force reaction plate and top-of-the-line build quality, assuring it has no equal. Available in Heritage Black, Charge White, and Tradition White. MSRP $325, Men’s 7, 7.5-12, 13-15. The LUX2 Maven is already making waves on TOUR and is poised to be worn significantly at the highest level.

Features:

• TRUE FlexBolt Spiked Outsole
• Flexible, Full-Length Carbon-Fiber Ground Force
• Reaction Plate
• Wanderlux2 High Rebound, Low Compression
• Superfoam Midsole
• Supple, Top Grain Napa Leather Upper
• Waterproof Bootie Construction (2 Year Waterproof Warranty)
• TRUE Breezeway Heel Lock System

Mike Klemme Launches Golf as Life: A Visionary Celebration of Golf Through Art and Stories

ENID, Okla. – Acclaimed photographer Mike Klemme, renowned for capturing iconic images of courses around the globe, is proud to announce the debut of Golf as Life. This aspirational initiative will weave the timeless beauty of golf course photography with the personal stories of people whose lives have been shaped by the game. 

At its heart, Golf as Life is about connection — to the game, to its breathtaking landscapes, and the people who find meaning in its challenges and triumphs. With over 40 years of experience photographing more than 1,800 courses, Klemme brings a unique perspective to this endeavor, offering a curated collection of large-format wall art, available for purchase at GolfasLife.com. A portion of Golf as Life sales will be donated to the National Golf Foundation to support the organization’s efforts to grow the game. 

“I’ve dedicated my career to celebrating golf, from working with course architects to capturing the essence of premier layouts and resorts across the globe. Golf as Life is the culmination of that journey,” Klemme said. “This project is about promoting the game and connecting people to the passion it inspires.”

A Vision Beyond the Art

While the stunning wall art serves as the project’s foundation, Golf as Life will expand into a coffee table book, blending Klemme’s photography with inspiring and humorous stories from golfers of all walks of life. Whether recounting a thrilling round or heartfelt memories from a local muni, the stories will resonate with everyone.

“We all have a golf story,” Klemme added. “Golf as Life is about giving those stories a platform, whether they make you laugh, cry or inspire you to take that once in a lifetime trip with your buddies.”

What’s Next for Golf as Life

Golf as Life is more than a project — it’s the launch of a brand dedicated to celebrating the intersection of art and the sport’s universal values. The brand will roll out in phases:
●    January 2025: Official launch at PGA Merchandise Show
●    February 2025: Introduction of wall art prints
●    March 2025: Announcement of the coffee table book, including pre-order availability.

Klemme envisions this initiative as a celebration of golf and its global community. “People don’t buy what you do; they buy why you do it,” he said. “And my ‘why’ has always been about promoting the game I love.”

SuperStroke to Launch Groundbreaking REVL Line of Golf Club Grips in Spring 2025

‘Lamkin100’ Stamp pays homage to a century of innovative materials, design ingenuity

Wixom, MI – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, is proud to announce that the next generation of groundbreaking golf club grips that incorporate more than a century’s worth of design ingenuity and technical innovation, is coming in the spring of 2025.

With the new REVL family of golf club grips, SuperStroke will unveil how its designers have thoughtfully and strategically taken the very best attributes of the storied Lamkin product line (which SuperStroke purchased in May 2024) and merged them with SuperStroke’s incomparable feel, performance, durability, and purpose-driven grip designs. The result is the industry’s most versatile, ultra-premium, high-performance family of golf club grips.

Ahead Sets the Standard with Patriotic 2025 Summer and Fall Apparel Line

NEW BEDFORD, Mass. (January 13, 2025) – As the Ryder Cup returns to American soil and historic Bethpage Black on Long Island this September, Ahead unveils its Summer & Fall 2025 apparel collection. This masterfully crafted lineup includes a spirited homage to Americana, offering golfers and enthusiasts a distinctive way to celebrate the game’s most prestigious team event.

Men’s Collections: Elevated Style Meets Timeless Patriotism

The Vapor Collection debuts with iconic designs that redefine sophistication:

• Adams Polo: A crisp white statement piece adorned with a subtle, artful American flag print.
• Jackson Polo: A navy classic elevated by refined red and white piping on the neckline and sleeves.

Completing the collection is the Asher Jacket, a versatile track-inspired layering essential featuring striking red, white, and blue piecing, designed to transition seamlessly from course to clubhouse.

The Expanse Collection introduces a contemporary palette and bold patterns:

• Dominic Polo: Understated mini-floral prints offer a refined, modern aesthetic.
• Henry Polo: Nautical buoy-inspired prints bring an element of playful sophistication.
• Colt Quarter-Zip: Timeless heather pique design, perfect for versatile, on-the-go wear.

Expanding the Essentials Line, Ahead introduces:

• Stiles Quarter-Zip Pullover: Engineered for peak performance, this lightweight, soft interlock fabrication pairs effortlessly with Vapor pieces in seven versatile colors.
• Hunter & Hank Premium Fleece: Exceptionally cozy and ideal for embroidery or ornamentation, offered in an array of colors to complement any collection.
• Trevor & Draco Quilted Vest and Jacket: Lightweight warmth meets functionality, with interchangeable zipper pulls adding vibrant, customizable accents.

Women’s Collections: Patriotic Elegance Meets Functional Chic

The Wellfleet Collection redefines red, white, and blue for women:

• Arabella Polo: A bold diagonal cut-and-sew panel in three colorways pairs perfectly with the elegant Jacquelin Skort.
• Madeline Quarter-Zip: A pristine white layer accented by sleek side taping, flawlessly complemented by the vibrant Britney Skort.
• Caroline Pullover: A navy layering staple designed for effortless style and all-day comfort.

For a contemporary artistic edge, the Flourish Collection features:

• Anna Sleeveless Polo: A delicate scalloped neckline frames an abstract collar print, pairing effortlessly with the sleek Cinder Skort.
• Ameera Polo: A navy short-sleeve design with a vibrant collar accent, ideal when styled with the tailored Camilla Plaid Skort.
• Elena Pullover: Showcasing an all-over abstract print in an exquisite palette, this piece is a true standout.

The Essentials lineup introduces new must-haves:

• Chloe & Zoe Polos: Made with sustainable mini-texture fabrics offering SPF50+ protection, these versatile polos come in five chic colors.
• Nova Quarter-Zip Pullover: A luxurious blend of softness and stretch, this piece delivers unmatched versatility with peached polyester/spandex fabric and flattering tailoring.
• Blake Quarter-Zip Pullover: Building on the popularity of Jarnluxe fabric, three fresh colors—Cypress, Cinnamon, and Black—elevate this season’s offerings.

tasc Offers Innovative Men’s Golf Apparel

tasc Performance helps make your golfing look better with super soft, sustainable apparel to bring your A-game–the rest is up to you.

Crafting high-quality activewear with the people and the planet in mind, golfers experience original fabrics made responsibly and designed for the ultimate comfort and performance through all 18 holes. 

The inclusion of 4-way stretch technology allows for full range of motion, facilitating an unrestricted swing. Lightweight construction further enhances wearability, making these clothes feel almost weightless. This seamless integration of style, comfort, and functionality sets a new benchmark in performance golf apparel. 

• The Cloud Polo Shirt ($98) features ultra-fine fibers to combat the pain points of the modern performance polo for a wearing experience like no other. The brand has set a new industry standard. Moisture-wicking and odor-resistant qualities are enhanced by state-of-the-art sun protection. The shirt comes in solids, heathers, and prints. Pair it with the Motion Shorts and Pants.
• Montrose Pant ($128) The Montrose Performance Pant offers a unique blend of style and functionality, making it a versatile choice for both work and play. With its water-resistant finish, flat elastic waistband, and tailored fit, this pant is designed to keep you looking sharp and feeling comfortable in any situation.
• Stratford 1/4 Zip ($128 – $138) This comfortable hoodie combines a relaxed fit with a sleek quarter zip for customizable ventilation. With its fitted hood and practical side zipper pocket, it seamlessly blends form and function, making it an essential piece in your outdoor clothing repertoire.

A. PUTNAM to Unveil Spring Collection, “Royal Gardens,” at 2025 PGA Merchandise Show

KIRTLAND HILLS, OH (January 16, 2025) – A. PUTNAM, the women’s golf apparel brand dedicated to polished sophistication and seamless resort-to-sport transition, today announced its Spring 2025 collection, titled “Royal Gardens.” 

The 10-piece collection includes jackets, tops, shorts, skorts, cardigans and dresses and centers on three distinct color schemes, Greens, Dress Blues and Cobblestone, complemented by unique, hand-painted garden patterns.

The brand’s third spring collection draws inspiration from Founder Allison Putnam’s travels across Europe, where visits to iconic royal estates revealed architectural gardens adorned with native blooms and meticulously crafted geometric pathways.

Consistent with the brand’s minimalist approach and flexible designs; standout pieces within the collection include:

• The Convertible Jacket. A lightweight down jacket with elevated details that converts from jacket to vest by way of zip off sleeves. Water resistant with zip pockets on the outside and inside, the jacket retails for $315.
• Luxe Opaque Mesh tops. In short- and long-sleeve, the versatile double-mesh tops are designed for all-day wear, featuring breathable fabric that remains cool on and off the course. Short-sleeve shirts retail for $140 with long-sleeve at $150.
• Garden Dress. The epitome of grace and versatility, the Garden Dress is a go-to for playing, dinner after golf and a casual lunch. The Garden Dress retails for $255. 
• C’Est Tout Skort. The ‘everything’ skort is designed for versatility with stretch fabric that holds its shape. A stretch waistband brings comfort without compromising style, and built-in shorts allow for any activity. The C’Est Tout Skort is available in 15- and 17-inch and retails for $170
• Crochet Cardigan. In sleeveless and short sleeve, the spring and summer cardigan fits in every closet with cooling crochet that can be layered or worn alone. The short-sleeve cardigan retails for $170.

Swing Control’s Autumn/Winter 2025 Collection: Sophistication Beyond the Green

MONTRĖAL, CA. – JANUARY 10, 2025 – Swing Control’s Autumn/Winter 2025 collection redefines performance wear with an exquisite blend of tailored sophistication and functional elegance. Buyers, media, and style enthusiasts are invited to visit Booth #5173 at the PGA Show to experience the collection firsthand. Highlighting the balance between athletic precision and effortless style, the collection showcases sleek silhouettes,

innovative fabrics, and artful detailing. Signature themes include the polished contrast side stripes of the After Hours collection and the ethereal, underwater-inspired prints of Mystic Marine, offering golfers a wardrobe that seamlessly transitions from the course to everyday chic.

This season’s After Hours collection is a standout, combining timeless black scuba fabrics with bold coral accents to create a sporty-chic aesthetic. Signature pieces like the Side Stripe Zippered Modal Jacket (style #8009) and the Side Stripe Vented Sporty Techno Skort (style #1242) blend modern edge with supreme comfort, featuring breathable fabrics and enhanced stretch for maximum mobility. The Side Stripe Scuba Pant (style #5070), with its streamlined fit and visually slimming side bands, brings an upscale athleisure vibe that effortlessly transitions from morning rounds to evening socials.

The Mystic Marine story dives into ethereal, ocean-inspired hues and prints. From the dreamy Flower Sleeveless Zippered Velocity Top to the graceful Flower Vented Airspun Skort, this collection captures the soft elegance of tonal blues in a way that flatters and moves with the wearer. The Olive Leaves capsule adds an earthy sophistication, featuring the Leaves Contrast Vented Techno Skort and Leaves Cuffed Techno Ankle Pant. With their subtle, retro-inspired prints and sculpted fits, these pieces deliver a polished aesthetic that’s both bold and approachable for course fashion.

Swing Control’s unwavering commitment to innovation shines through in the collection’s premium materials. Breathable, moisture-wicking fabrics with UPF 50+ sun protection ensure practicality, while built-in tummy control and enhanced stretch deliver unparalleled comfort. Every detail is carefully considered to meet the demands of both the performance-driven athlete and the style-savvy dresser.

For Autumn/Winter 2025, Swing Control continues to define itself as the ultimate brand for women who demand more from their wardrobes—where sport meets high fashion.