Golf News Roundup March 4, 2021

Golf News Roundup March 4, 2021

In the news this week are new clubs from Honma, Cobra and Sik. New balls are in from Bridgestone, Lexi Thompson joins Club Champion, and Perfect Motion welcomes Ali Taylor.

Honma’s New T//World GS Clubs Help Golfers GAIN SPEED

CARLSBAD, CALIFORNIA – Honma’s popular game improvement line T//World XP-1, will be replaced by the new GS complete offering of expertly-constructed golf clubs. GS is specifically designed to help golfers gain speed which translates to more distance.

T//World GS Fairways and Hybrids
Modeled on the same optimized “Gain Speed” construction principles as the new GS driver, T//World GS fairway woods and hybrids follow similar aesthetics and design characteristics for satisfying “matched set” consistency and trusted performance.

The T//World GS Fairway woods inspire confidence at address with beautifully traditional shape and size. GS woods are built with Honma’s Flip Slot technology to maximize face flexure and reduce spin for more speed and additional forgiveness. The internal weight positioning toward the heel creates dynamic closure for increased side spin and enhanced draw-bias that is beneficial for most golfers. 

T//World GS Irons
The new T//World GS Irons are the ideal game improvement clubs, designed to inspire visual trust at address and technology that corrects mishits. GS irons are easy to hit and feature a wide, deep cavity and sole to increase CG depth for enhanced MOI. The L-Cup face construction in the 4-7 irons maximizes ball speed and reduces spin, while a 360-degree heavy steel undercut in 8-11 irons increases face flexure and expands the size of the sweet spot.

To learn more, visit

Cobra Golf Unveils The Copper Series Players Irons to Satisfy The Most Demanding Shotmakers

Carlsbad, Calif. (March 3, 2021) – COBRA® Golf, a leader in golf club innovation, today unveiled its KING Copper Iron Series, introducing a stunning new copper finish, inspired by Rickie Fowler, in its popular player’s irons. The family debuts a new addition to its player’s iron lineup with the KING RF Forged MB, and a new copper finish in the KING Tour, and the KING Forged TEC irons. The new copper versions offer the same performance technologies as the chrome models in a premium copper finish that is sure to turn heads on the course. 

The KING RF FORGED MB COPPER IRONS ($1,399) are an evolution of the limited-edition RF Proto Irons introduced earlier this year. The irons continue to feature a special “RF,” logo on the toe to indicate Rickie’s involvement in the shaping, design and choice of finish. Each clubhead in the set is forged five times out of 1025 carbon steel to deliver the softest feel desired by the best players. Each face and groove is CNC milled to maximize trajectory and spin control. Like Rickie’s gamers, the irons are fitted with a tungsten toe weight to optimally position the CG behind the sweet spot for the purest feel with enhanced stability. The rich copper finish paired with Rickie’s signature shape delivers an impressive package designed for highly skilled players. The KING RF Forged MB irons are available in 4-PW in copper, RH only, with KBS C-Taper 120 steel shafts, and Lamkin Crossline Connect grips. 

Better players who put a premium on distance while still desiring the precision and feel of a compact iron shape, should look at the new KING FORGED TEC COPPER IRONS ($1,199). The design combines a fully hollow construction into a shape that resembles a classic muscleback that appeals to better players. The hollow core is infused with foam microspheres to yield a soft feel and fine-tuned acoustics throughout the set. To add to the distance-enhancing technologies, a forged PWRSHELL face insert maximizes launch and speed across the face and on the sole. An internal tungsten toe weight improves stability on off-center toe hits and centers the CG resulting in precision with forgiveness. The KING Forged TEC Copper Irons are available in variable length only, 4-PW (3-iron and GW available through custom order) in RH and LH with the stock shaft offering as the KBS $-Taper Lite steel.  For a graphite offering, the Project X Catalyst 80 (X, S), and 60 (R) is the recommended option available in custom. Lamkin Crossline Connect grips come standard. The chrome versions of the Forged TEC irons are still available in both Variable and ONE Length in RH and LH. 

For More Information

Buy Cobra Clubs On Amazon

SIK Golf Expands C-Series Customization Options With Matte Black Finish

Fast-growing Putter Brand Offers New Look and Personalization

Pinellas Park, Florida. (March 3, 2021) – SIK Golf, developer of Patented Descending Loft Technology (DLT), today announced the introduction of a new Matte Black finish, which will be available on all SIK putters for 2021 including arm locks and the Hot List Gold Medal winning Pro model. The company, which is known for its data-driven approach to putter technology and fitting, adds the new aesthetic option as an extension of its customizable C-Series line-up, which already offered custom options for each clubhead, including hosel configurations, a variety of shaft choices, loft and lie angles, sightline type and location, and in some cases even head shape customization. A choice of custom headcovers is also available.  

The new Matte Black finish is applied in the USA and is exceptionally thin, so it does not affect the face grooves or DLT Technology in any way. The finish also does not change impact feel, so players can choose from the traditional chrome or Matte Black options freely without consideration of performance impact. 

For players looking for ultra-premium construction and performance-driven technology to help them make more putts, like Bryson DeChambeau, please visit for more information.  

Bridgestone Golf Builds On Legacy of Ball Fitting With New Lady Precept

Leader in Golf Ball Technology Delivers Update of Legendary Product

COVINGTON, Ga. – (March 3, 2021) – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the new Bridgestone Lady Precept golf ball. Building on a lengthy heritage that has produced the best-selling women’s ball of all time, the new Lady Precept is specifically designed to help players with moderate swing speeds hit higher and longer shots.  

“A lot of brands have given up on a lady’s golf ball design and simply re-labeled one of their distance models,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “We actually design a ball that benefits this segment of players in a specific way.” 

Aimed at players with moderate or slower swing speeds, the new Lady Precept was designed with a softer, reformulated gradational core that’s engineered to provide easier and faster launch for increased distance and a bit more forgiveness on off-center hits. 

The 2-piece Bridgestone Lady Precept is available now with a street price of $19.99 per dozen.  In addition to the classic white version, the Lady Precept is also available in Optic Pink. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s VFIT for a free video ball-fitting consultation.  

Buy Bridgestone Golf Balls On Amazon

Lexi Thompson Joins Club Champion as Brand Ambassador

Top LPGA Golfer Partners With Premium Club Fitter

Willowbrook, IL — Club Champion, the nation’s leading custom club fitting and building company, is proud to announce a multi-year brand ambassador agreement with LPGA superstar and Major Champion, Lexi Thompson.

Thompson joins Louise Ridderström as the second LPGA professional on the Club Champion ambassador team. Jordan Spieth, Cameron McCormick, David Leadbetter, Paige Spiranac and Michael Breed are also part of the Club Champion crew. 

For over a decade, Club Champion has been the nation’s top club fitter, builder, and retailer of the best brands in golf, offering over 50 brands and more than 50,000 hittable club combinations in every store. The company will eclipse 80 locations by spring 2021 with plenty of more growth to follow.

For more information

Ali Taylor

BOSTON, MASS. – PerfectMotion® is thrilled to announce the addition of top UK instructor Ali Taylor to its AI-powered mobile app platform that helps golfers groove efficient body motion using instant feedback and expert instruction on every swing. Taylor took up the game in his teens, started coaching in his twenties and has since become a rising star worldwide among golf enthusiasts. As teaching professional at Heron’s Reach Golf Resort in Blackpool, United Kingdom, and owner of the popular Ali Taylor Golf channel on YouTube, Taylor sees PerfectMotion® as a way to get his students to practice with purpose and play to their true potential.

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