Golfweek has launched a new online magazine called “Golf Life Extra.”
I have no use for it.
The first issue is full of gorgeous photos of high end golf courses, a couple of fluff pages on travel tips, and two trivial layouts on golf gadgets.
In other words, Golf Life Extra is nothing more than an advertising delivery system—a catalog.
I can sympathize at one level. GolfWeek needs to make money, and a catalog like this one is aimed precisely at the demographic that the advertisers most want to attract: people with the ready cash and leisure time to visit Bandon Dunes, hunt clubs in Virginia and other fine resorts.
That’s an increasingly small percentage of the population, though.