USA Today is reporting that Mattel will offer a “Barbie Golf” set starting in November. The $40 set is manufactured by Cougar Golf—an omnipresent department store brand—and will be offered at Target.
The theory, apparently, is that it will draw all sorts of little girls to the sport.
“We know from our research that a big part of a little girl’s life is about being active, about playing outdoors,” says Juan Gutierrez, senior director of Mattel consumer products. “We believe that offering a golf club set offers a girl another option to play another sport.”
It’ll never work. They may sell a lot to fathers who dream of having their daughters play with them, but my guess is that most of gather cobwebs in garage corners.