Michigan-Based Kevin Frisch PR Adds Two Executives

Michigan-Based Kevin Frisch PR Adds Two Executives

I don’t normally pay much attention to the comings and goings at public relations firms, but the recent expansion of Gaylord, Michigan-based Kevin Frisch PR caught my eye. I’ve known Kevin for a number of years, and am always impressed with his work. He’s also just a fun guy to hang out with.

Over past several months, Kevin has expanded his one-man-show to include two industry veterans: Carl Mickelson and Joanne Miller.

Mickelson joined Kevin Frisch PR in May as Senior Vice President in charge of client and media relations and creative business development. For the previous twenty one years, he was Director of Corporate Communications for Dave Pelz Golf and the acclaimed Dave Pelz Scoring Game Schools

Mickelson began writing for a regional golf publication in 1993 while still a journalism and radio-television-film student at the University of Houston. By 1996, he was editor-in-chief of Gulf Coast Golfer and North Texas Golfer, overseeing editorial and publishing-business operations and producing award-winning features on golf’s top players, instructors and courses. In all, Mickelson has served as editor for five different golf publications and a contributor to dozens more.

Miller joined Kevin Frisch PR in September as Senior Account Executive. She previously was Public Relations Director at Tour Edge, an Illinois-based golf manufacturer.

In addition to her work with Tour Edge, Miller was assistant editor at Chicagoland Golf Newspaper for six years and also served as New Chapter Development Consultant for the Executive Women’s Golf League. She was also tournament manager of the Illinois Women’s State Championship of Golf.

With these additions, it looks to me like Kevin Frisch PR is having a breakout year. The firm’s growing list of clients include Boyne Golf, Forest Dunes, Island Resort & Casino, French Lick Resort, Mistwood Golf Club, State of Michigan, Harbor Shores Resort, Horseshoe Bay Resort, Gull Lake View, Belvedere Golf Club, V1 Sports, TGA Premier Sports, Albanese-Lutzke Design, Swing Align, and NextLinks. In addition to golf and resort public relations and marketing, Kevin Frisch PR is an industry consultant on golf operations, business development, course rating strategies and provides professional golf, lifestyle, architectural, and sports photography.

Congratulations to Carl, Joanne and Kevin.