Nationwide Taking Over NASCAR Busch Series

Nationwide Insurance—sponsors of the PGA Tour’s junior circuit—is branching out. Ad Age is reporting that the Columbus based company will assume title sponsorship of the NASCAR’s minor leagues—the former Busch Series.

The seven year deal is said to be worth between $70 and $80 million. There was no word on whether Nationwide will continue to sponsor golf.

I wonder if there could be two more dissimilar groups of fans. You also have to appreciate the irony of an insurance company sponsoring a sport where the fans root for a wreck.