Adventure Blog has a neat article covering a slew of new materials that will challenge Gore-Tex in the waterproof-breathable market. While the article is about camping equipment, you can be sure that it’ll find its way to golf.
For the past 30 years, the waterproof-breathable market could be summed up in two words (or is that one hyphenated one?): Gore-Tex. No more. Gore’s might is about to be tested by no less than three of the outdoor world’s largest brands. The roll-out begins this spring with Columbia’s Omni-Dry then flows through to fall 2011 when Polartec’s NeoShell and Mountain Hardware’s DryQ arrive. And Gore itself isn’t sitting still, with a new product, Active Shell, the promises greater breathability. It’s the biggest wave of new waterproof-breathables from major brands in, well, ever.