File this under “Obvious” and ask why no one thought of it before:
Nicklaus Golf Balls now offers a subscription service that comes with a discount on the balls and free shipping. Better yet: The Nicklaus Companies make a donation of $1 to St. Jude’s and the Nicklaus Children’s Health Care Foundation for every dozen sold through nicklaus.com. And, when FedEx is used as the delivery service, another $1 is donated to St. Jude.
Subscription ball services make a lot of sense to me—especially for regular players. Serious golfers know about how many balls they go through in a month, and having a favorite delivered to their door just might be the ticket—especially if they live in the hinterlands, where golf shops are either sparse in number or sparse in stock.
I’ve never tested a Nicklaus ball, so I don’t know if it is any good, but the idea is pretty good.
Full press release below: