File this under “Obvious” and ask why no one thought of it before:
Nicklaus Golf Balls now offers a subscription service that comes with a discount on the balls and free shipping. Better yet: The Nicklaus Companies make a donation of $1 to St. Jude’s and the Nicklaus Children’s Health Care Foundation for every dozen sold through nicklaus.com. And, when FedEx is used as the delivery service, another $1 is donated to St. Jude.
Subscription ball services make a lot of sense to me—especially for regular players. Serious golfers know about how many balls they go through in a month, and having a favorite delivered to their door just might be the ticket—especially if they live in the hinterlands, where golf shops are either sparse in number or sparse in stock.
I’ve never tested a Nicklaus ball, so I don’t know if it is any good, but the idea is pretty good.
Full press release below:
Nicklaus Golf Ball line Launches Industry-First Monthly Subscription Service
Innovative, Premium Product Helps Raise Funds for Children’s Charities
(NORTH PALM BEACH, FL) – Nicklaus Golf Balls – the line of premium golf balls designed, tested and perfected with active involvement of the legendary Jack Nicklaus – has launched an industry-first subscription service that provides registered online customers a quantity discount on one dozen golf balls per month, while providing an applicable donation to children’s charities.
Showcasing a special rate of $5 off standard pricing, this new service offered on http://www.nicklaus.com includes free shipping and handling. It’s a perfect way for players to effortlessly ensure their personal stock of premium Nicklaus Golf Balls never runs low or out. This subscription model also continues the commitment of the Nicklaus Companies to make a minimum donation of $1 each to St. Jude Children’s Research Hospital® and the Nicklaus Children’s Health Care Foundation (NCHCF) for every dozen sold through nicklaus.com. When FedEx delivery services are used, another $1 is donated to St. Jude.
During the online checkout process, shoppers are offered the opportunity to make their own voluntary charitable contribution. Quite notably, to date nearly 80 percent have chosen this option.
“We wanted to make it easy for our devoted customers to receive product year-round, without having to visit the website or pro shop every time they needed golf balls,” said Howard Milstein, Co-Chairman of the Nicklaus Companies. “By simplifying the process, we’ve introduced yet another innovation alongside our unique commitment to offering the highest quality golf balls at unmatched prices and helping to support pediatric charities.”
Launched last fall, Nicklaus Golf Balls are engineered for players with a variety of swing speeds. Offered in three models—Nicklaus Black, Blue and White—golfers choose their ball according to the color of the tee markers from which they hit.
Based on the premise that swing speeds can be accurately estimated by knowing the tees golfers regularly use, each model was designed to positively impact players who swing within specific ranges. The color-coding makes choosing the correct ball easy, simplifying the ball-selection process and benefitting scores and pace of play.
“All you need to know is the tee you hit from,” Milstein added.
Nicklaus worked closely with experts in materials, technology, engineering, design and manufacturing to develop these made-in-the-USA products. Nicklaus Golf Balls are exclusively sold at nicklaus.com and pro shops at the more than 200 domestic Nicklaus Design courses. This saves players money by reducing costs built into products sold through traditional retail channels. As a result, the premium line is attractively priced at $28 to $32 per dozen, and generates greater charity donations.
For more information about the Nicklaus Golf Ball line visit nicklaus.com.
Get social: @jacknicklaus and Facebook.
About the Nicklaus Companies
The Nicklaus Companies is dedicated to promoting excellence in the game of golf, preserving its great traditions and growing the game. For nearly 50 years, the mission of the Nicklaus Companies has been to enhance the golf experience, and to bring to the national and international consumer, golf-related businesses and services that mirror the high standards established in the career and life of Jack Nicklaus. In 2007, Jack Nicklaus partnered with Howard Milstein to help further the growth of the company and to realize the full potential of the brands and branded businesses. Howard Milstein is Chairman of New York Private Bank & Trust and is actively involved in the Nicklaus Companies serving as Co-Chairman along with Jack.
Products and services include golf-course design, development of golf and real estate communities, and the marketing and licensing of golf products and services. Nicklaus Design, recognized as the world leader in golf course design, has created more than 380 courses worldwide, open for play in 36 countries and 39 U.S states. Nicklaus-branded products have been marketed worldwide since 1962. The Jack Nicklaus and Golden Bear-branded lifestyle collection of products include restaurants; beverages; wine; home appliances; flooring; cabinets; apparel; footwear; and golf equipment.
For more information on the Nicklaus Companies, please visit nicklaus.com.