With the first Major of the year upon us, various golf manufacturers are creating “First Major of the Year” commemorative products. Kentwool had its green socks. Cobra had its green driver . And now Nike has its TW ‘13 Limited Edition Shoe.
To be fair, given the way TW is playing, these shoes likely are a harbinger of things to come.
I like the look a lot.
Press release follows:
It’s Major Time: Nike Golf Adds Color to its Iconic TW ‘13 Limited Edition Footwear
BEAVERTON, Ore. (March 26, 2013) – Combining groundbreaking innovation with longstanding tradition, Nike Golf has created the NIKE FREE Inspired TW ‘13 Limited Edition footwear in time for the first major championship of the season.
The Nike TW ’13 Limited Edition shoe (MAP $179.99) is crafted of waterproof multi-stretch synthetic leather in white, a NIKE FREE Inspired outsole popped in green, a touch of yellow on the top eye-stay and a hint of red in the TW logo on the tongue.
“The NIKE FREE Inspired TW ‘13 has done exceptionally well at retail with consumers raving about the performance of the shoe. Since its debut, we haven’t been able to keep the TW’13 in stock. We decided to release a limited edition version to celebrate the first major of the season.” said Lee Walker, Nike Golf’s Footwear Product Director.
The inspiration behind the Nike TW ‘13 footwear began with Tiger Woods himself. He asked for a shoe that gave him the same performance fit and feel as his NIKE FREE shoes when he runs and trains. That question ignited collaboration between Woods, Nike Golf’s footwear creation team and Nike’s Innovation Kitchen, led by Tobie Hatfield.
The NIKE FREE Inspired outsole is designed to mimic and conform to the natural motion of the foot, coupled with the protection and traction of a lightweight performance golf shoe. This innovative outsole delivers flexibility that allows the athlete to keep contact with the ground longer, unleashing the full power of their swing.
The Nike TW ’13 also features the Nike Dynamic Fit support system. Targeted support delivers unprecedented strength-to-weight ratio and one-to-one fitted support. Flywire infused nylon straps extend 360° from the footbed to the lacing system, securing the foot for an adaptive fit that provides golfers stability with mobility.
Limited quantities of this footwear will be available March 28, 2013 in retailers across the country as well as through http://www.nike.com.