An article at BizJournals explores the growth of PeakVision, a maker of specialty sports sunglasses. The shades, which are made of the same material as Apache helicopter windshields have dual zone lenses—grey on top, and amber on the bottom—to block out UV rays, while till allowing you to read a green.
Unable to break into the big distributors, the company has used alternate marketing channels to reach $100,000 in monthly sales.
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