PR Effort Wants To Replace “Hole In One” With “Kestrel”

Here’s one for my buddy Tony’s Bonehead of the Week feature: A brewer is trying to get the term “Hole In One” replaced with “Kestrel.”

While that’s in keeping with the Birdie, Eagle convention, it’s never going to catch on. The Kestrel brewer has tried to attach the veneer of bringing attention to the bird of the same name, but scratch the surface and you’ll find beer.

It’s absolutely shameless.

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