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The sexiest shots in golf? Really?
I caught this on my GolfLogix app on my phone.
I’m no feminist, but in my mind this sort of blatant sexism doesn’t have a place in golf. I thought we were supposed to be working on attracting more women to the sport.
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Agree! If you watch their track record with women, that is their MO. They do not profile LPGA members often and when they do, it is usually in a similar context to the ad you saw. BTW, the whole magazine went through a transformation last month. It is definitely geared to new / and younger golfers.
I agree, GD seems to have gone full “bro golf” mode. I use to enjoy the longer form articles in the magazine, I thought they had the classic good writing I’ve always found on sport pages. Not any more. They’ve gone to a short form, which seems to be just re-written press releases (maybe golfblogger has spoiled me on the short form of writing for golf!… thanks.) Conde Naste, does not understand golf as a sport, only as a travel/resort destination. Maybe that’s their advertising market.
Methinks they’re trying a GolfPunk-me-too. But the UK-based GolfPunk ezine doesn’t makes any bones about who it’s aimed for.