SuperStroke Buys Lamkin

SuperStroke, the Wixom, Michigan-based golf grip manufacturer has purchased the well-known Lamkin Grips brand.

Lamkin has been a familiar name to generations of golfers. The company was founded in 1925 to manufacture leather grips.

My earliest clubs all were gripped with either Lamkin or Golf Pride — and more often than not, Lamkin. I particularly liked their Crossline grips.

In recent months, I have installed Superstroke Cross Comfort Grips on my clubs. I like the feel as much as — if not better — than the Winn grips I have been playing in recent years. I’ve also got a Superstroke Putter Grip on my trusty Scotty.

As my old grips on other clubs wear out, I’m replacing them with Superstrokes. Heh. Maybe Superstroke should add me to their list of product endorsers.

You can read the press release on Superstroke’s purchase of Lamkin below.

SuperStroke Announces Purchase of Lamkin Grips
Top putter grip brand brings venerable club grip innovator into its fold

Wixom, MI – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, proudly announces the purchase of Lamkin Grips, a top manufacturer of premium golf club grips with a 100-year heritage of innovation and quality.

“It is with pride and great gratitude that we announce Lamkin, a golf club grip brand with a 100-year history of breakthrough design and trusted products, is now a part of the SuperStroke brand,” says SuperStroke CEO Dean Dingman. “We have always had the utmost respect for how the Lamkin family has put the needs and benefits of the golfer first in their grip designs. If there is a grip company that is most aligned with SuperStroke’s commitment to uncompromised research, design, and development to put the most useful performance tools in the hands of golfers, Lamkin has been that brand. It is an honor to bring Lamkin’s wealth of product innovation into the SuperStroke family.”

Founded in 1925 when founder Elver B. Lamkin began manufacturing golf’s first leather grips, the family-owned-and-operated Lamkin Grips has maintained a reputation for providing the industry’s widest assortment of performance-enhancing golf grips. The acquisition of Lamkin grows and diversifies SuperStroke’s proven and popular array of grip offerings with technology grounded in providing golfers optimal feel and performance through cutting-edge design and use of materials, surface texture and shape. Longtime owner and CEO Bob Lamkin will continue to serve as a board member and will remain involved in the company.

SuperStroke’s putter grip line is a product of relentless innovation, fueled by feedback from more than 600 tour pros. From signature shapes and sizes to the latest materials, SuperStroke delivers unprecedented features into every putter grip while connecting golfer and putter like no other product on the market. Similarly, SuperStroke’s golf club grip line is the product of tireless design and the finest, most comfortable, responsive, and durable materials on the market. Expanding grip offerings with Lamkin’s assemblage of expertly designed products marks the start of a bold new chapter for SuperStroke.

“SuperStroke has become one of the most proven, well-operated, and pioneering brands in golf grips and we could not be more confident that the Lamkin legacy, brand, and technology is in the best of hands to continue to innovate and lead under the guidance of Dean Dingman and his remarkably capable team,” said Bob Lamkin.

For more details on SuperStroke’s range of innovative golf grips and to keep up with the latest news from the company, visit

About SuperStroke

Since launching the first line of oversized putter grips in 2009, SuperStroke’s mission has been to help golfers make every swing and every stroke the best it can be. This commitment to offering high-performing, innovative products has helped SuperStroke users earn more than $500 million on major professional tours around the world, as well as propelling amateurs to shoot their career-low rounds.

In addition to custom grips, SuperStroke offers a full range of officially licensed products to help golfers show their team spirit on the course. This includes both putter and club grips from college, NFL, MLB and NHL teams.

One of the most trusted brands on all major tours around the world, SuperStroke’s team of ambassadors includes three-time major champion Jordan Spieth, eight-time winner on the PGA Tour Patrick Cantlay, 2019 PGA Tour Rookie of the Year Sungjae Im, and world-renowned putting coach Phil Kenyon. In addition to the company’s beloved putter grips, SuperStroke offers a full lineup of club grips allowing golfers to experience the benefits of SuperStroke technology in every shot.

Visit for more information.

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