An interesting turn of events: TaylorMade has sold its Maxfli brand name to Dick’s Sporting Goods.
TaylorMade will retain the Noodle name, and all the patents.
This isn’t the first partnership between Dicks’ and TaylorMade. TaylorMade also has designed and manufactured irons, hybrids and drivers exclusively for Dick’s under the R7 XL name.
You also can expect to see the Maxfli show up more prominently in Golf Galaxy stores; Dick’s owns those, too.