For many, golf is as much a lifestyle as a sport. For them, the ancient game exudes an aura of tradition, refinement, etiquette and culture that carries over into many other aspects of their lives.
Bowmore, makers of a fine single malt whiskey, are aiming for just that sort of market with a new series of videos called The Bowmore Way. The online streams cover skills such how as to checkmate in just four moves, how to cook porridge to perfection, how to tie a bow tie; lighting a cigar; and shucking an oyster. They also offer information on whisky making by showing how to cut peat; turn barley and nose whisky.
Their golf video is below: