TRUE Linkswear Launches “Dead Golfer Month
I am a big fan of all things horror, and my favorite golf shoe company, TRUE, plays right into that with its “Dead Golfer” logo gear (company website).
(For what it’s worth, I have written a book on Halloween history based on lectures I have given on the subject the middle- and high school- history classes I have taught).
This October, TRUE is offering an expanded line of “Dead Golfer” gear, including shoes, hoodies, t-shirts, and more.
Here are some of the headliners for TRUE’s limited run Dead Golfer collection:
● TRUE LUX Hybrid: Quickly becoming TRUE’s most popular style, this high-performance golf shoe blends modern and heritage design and the limited-edition colorway is embellished with Dead Golfer aesthetic. The LUX Hybrid is worn on TOUR thanks to its innovative features including the Achilles heel pad, a TPU stabilizer, 2-year Waterproof Bootie and a high-retention elastic heel lock system for an elevated fit and feel.
● All Day Knit 3: TRUE’s most popular athleisure shoe gets a Dead Golfer, black on black iteration. With a one-piece sock-fit knit upper that’s ultra-breathable, lightweight, and durable, this release features TRUE’s most comfortable midsole to date, known as the “AD V2 Sole,” and a versatile all-terrain ready mountaineering inspired tread.
● Dead Golfer Hats: TRUE offers a selection of Dead Golfer hats with new embellishment including a chenille letterman’s style patch and iridescent dead golfer logo on the TRUE LUX Tech Dad Cinchback, the Ripstop Rope Snapback, and 5-Panel Snapback lids. Each hat provides a distinct look, and premium caliber detailing that that showcase TRUE’s signature take on headwear.
● Dead Golfer Apparel: Choose from a range of limited-edition Dead Golfer tops including tees, hoodies, and more – designed to wear on or off the course.
Tag line: “Married To The Game. ‘Til Death Do Us Part”
“The Dead Golfer collection is gear we’ve always dreamed of making,” TRUE linkswear CEO Jason Moore said. “The Dead Golfer icon is not only our favorite logo to wear, but it has quickly become a bedrock of our brand that resonates with many people. We wanted to showcase it on distinctive, innovative and limited products for those that love to collect and wear gear that demonstrates our shared, undying, love for the sport.”
TRUE has had Dead Golfer stuff in the past, and it has been my experience that these go fast. I have dilly-dallied on a couple of items in the past only to find out that they were gone.
TRUE has sent a number of their shoes over the last few years, and I have loved every one of them. They are without a doubt the most comfortable walking shoes I own.
Because I walk nearly every round — and that often means thirty or more miles a week — good shoes are important to me.
Here are some of the reviews I’ve written on TRUE products:
True Linkswear All Day Knit III Review
True OG Feel Camo Golf Shoes Review
TRUE Linkswear Golf Shoes Review: TRUE Original and TRUE Knit II
TRUE Linkswear is the result of the collaboration between CEO Jason Moore and his brother, PGA TOUR player Ryan Moore. The pair took the reins at the company in 2017 (it had been around since 2007) and have turned it into a staple of knowledgeable walking golfers. Public reports say that the company has doubled its business year over year over the past four years, showing that their “gear for walkers” focus works.
The original TRUEs from 2007 or so were a bit on the clunky side (I have a pair in my “Up North” golf locker), but the ones over the last few years are stylish and often look as good off the course as on.
What hasn’t changed is their comfort.
The apparel and cool “Dead Golfer” vibes have surfaced in the last couple of years.
The Dead Golfer is really cool.
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