The proximate news in this item is that the “We Are Golf” coalition has launched a website with “increased functionality, social media interactivity and streamlined navigation.” Now that’s all well and good, but what I find more important is that the organization continues to grow from its beginnings just five years ago.
“We Are Golf” is a golf industry coalition designed to promote the benefits of the game of golf to the Grand Poobahs of Washington: Congress and the various agencies of the Executive Branch. Having a significant presence in Washington is important for every industry in an age where the single swipe of a pen can wreck any industry of any size.
Golf, as readers of this blog are well aware, is an important industry in America. Nearly two million Americans make their living from golf. The sport impacts our economy to the tune of some $70 billion annually, and generates $4 billion in charitable giving through 143,000 events (I participate in half a dozen golf charity events each year). Golf can help with fitness (assuming you aren’t swilling beer and smoking cigars while driving an electric cart), and courses provide great wildlife habitats.
The We Are Golf coalition’s most visible action is the National Golf Day during which industry leaders descend on Washington, D.C. for a day of entertaining and educational activities aimed at members of Congress. Last year, the effort had 120 scheduled Congressional meetings, lessons with Michael Breed and Dana Rader, golf simulators, putting challenges and more. Beyond the beltway, they had a Twitter campaign and exposure in a great many publications and broadcast media.
National Golf Day 2014 is scheduled for May 21.
This is important work, and I’d love to become a member, but the $1,000 entry fee is just too rich for this golf blogger. I will, therefore, remain the classic “free rider,” benefiting in a general way from the financial commitment of others.
The full press release is below.