What’s a Weetabix?

This weeks’ British Women’s Open is sponsored by Weetabix.

What’s a Weetabix? It’s a cracker-like breakfast cereal that was first produced in 1936 by Weetabix, Ltd. It’s now owned by Nabisco.

Weetabix outsells corn flakes in Britain, and is publicly enjoyed by various members of the royal family.

You eat Weetabix like regular cereal—with hot or cold milk. The biscuits reportedly are extremely absorbent and turn soggy quickly. After a while, they apparently have the consistency of a bowl of oatmeal.

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