Ok. Finally a reason to subscribe to XM Radio. Reuters is reporting that XM Radio has inked a deal with the PGA Tour to carry tournaments:
XM said it has partnered with programming company PureGolf to help create enough news and talk to fill a channel 24 hours a day with content aimed at the enthusiast.
XM also will stream live coverage of PGA Tour events, which are attended by 10 million Americans annually. XM also will sell and even rent its XM2go portable radio at the events.
“It’s a convenience for fans who want to cover the action all around the course,” Butler said.
Butler also said other PGA-XM marketing initiatives are in the works, though he offered no details.
“XM Radio makes it possible for fans to follow the tournaments and get the latest golf news virtually anywhere from coast to coast, whether they are on the road, at the office, or even in the gallery at a tour event,” PGA Tour commissioner Tim Finchem said.