Golf News: November 24, 2024

Golf News: November 24, 2024

In golf news this week are items from Greyson Clothiers, The Indoor Golf Shop, Club Champion, Williams Athletic Club and Knockaround.

• Brian Costello, ASGCA, elected president of American Society of Golf Course Architects
• California native notes “ASGCA members are ambassadors of the game, whether crossing county lines, state lines or international date lines”
• National Luxury Lifestyle Brand Expands Its Michigan Retail Footprint
• Greyson Clothiers will open a store in Grand Rapids, third in Michigan later this month
• The Indoor Golf Shop Reveals Early Access to Black Friday and Cyber Monday Offers on Top Simulators and Launch Monitors
• Black Friday Means Free Fittings at Club Champion
• Get a free custom club fitting now through December 3
• Golf Industry Veterans Sign On To New Women’s Luxury Lifestyle Brand, Williams Athletic Club, as Investors And Thought Leaders
• Knockaround tapped as PGA TOUR’s Official Eyewear
• Knockaround Sunglasses to be sold in PGA TOUR Fan Shops, select TPC Network facilities

Brian Costello, ASGCA, elected president of American Society of Golf Course Architects

California native notes “ASGCA members are ambassadors of the game, whether crossing county lines, state lines or international date lines”

BROOKFIELD, Wis. – Brian Costello, ASGCA, of Belmont, California, was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s recent 78^th Annual Meeting in San Francisco.

Costello graduated from the University of California-Davis in 1983 with a degree in Landscape Architecture. A native of the San Francisco Bay Area, at the age of 8, Costello was introduced to golf by his father. He soon became a caddy and competitive golfer, exposed to the renowned public and private golf courses throughout the Bay Area. This early exposure to the game and the historic courses of his home have strongly influenced Costello’s fondness for classic and traditional layouts.

After college, he joined Hargreaves Associates, a renowned landscape architecture and planning firm based in San Francisco. During his five years there, Costello developed an appreciation for the powerful experiences which can be created through sculptural landforms and contextual landscapes. His golf designs reflect a commitment to experience the game as defined by its’ setting with a dramatic “wow factor” and have been described as “modern classics.”

In 1989, Costello joined JMP Golf Design Group and became a Principal of the firm in 1994. Some of his noteworthy designs around the world include: Whiskey Creek Golf Club, Ijamsville, Maryland; Callippe Preserve Golf Course, Pleasanton, California; Palo Alto Hills Golf & Country Club, Palo Alto, California; The Gorge at Skamania Lodge, Stevenson, Washington; Blackstone Golf & Resort, Jeju, Korea;Blackstone Golf Club, Icheon, Korea; 360° Country Club, Yeoju, Korea;Belnatio Golf Club, Tokamachi, Japan; Nasu Chifuriko, Tochigi, Japan; Golden Palm Country Club, Kagoshima, Japan; and Fazenda da Grama Golf Club, Itupeva, São Paulo, Brazil.

“ASGCA members are ambassadors of the game, whether we are crossing county lines, state lines or international date lines,” Costello said. “I always considered it a responsibility to represent myself, my firm, and by extension, the ASGCA in the best light. Having the “comma ASGCA” following your name has value. Having the ASGCA letters and logo on your work product, business card, letterhead, and social media presence have value. It identifies a significant achievement and is representative of the favorable impact that our membership has on the golf industry.”

A Registered Landscape Architect in California, Costello became an ASGCA member in 2001. He and his wife, Sandra, live in Belmont, California. He is a father to two sons and stepfather to one daughter and two sons.

National Luxury Lifestyle Brand Expands Its Michigan Retail Footprint

Greyson Clothiers will open a store in Grand Rapids, third in Michigan later this month

GRAND RAPIDS, MI, Nov. 20, 2024 – Greyson Clothiers, a national luxury lifestyle brand with Michigan roots, is expanding its retail footprint in Michigan with a new “Den” store opening later this month in the heart of downtown Grand Rapids. The new 4,100 square-foot Greyson Clothiers Grand Rapids Den will be located next to Shinola, located at the corner of Monroe Center and Division Avenue, 40 Monroe Center St. NW.

Since launching in 2015, Greyson quickly established itself as a category leader in the golf and lifestyle apparel market by offering a differentiated and more versatile perspective on performance apparel. Greyson has strategically expanded its omnichannel presence – serving customers across multiple countries through a growing network of brick-and-mortar locations and a robust network of distributors – with a focus on expansion in key markets.

Greyson Clothiers has eight retail dens worldwide, including two in Michigan: Detroit and Harbor Springs. Other locations include: New Orleans, New York City, West Palm Beach, Atlanta, Denver, and Republic of Korea.

Unique to Greyson Clothiers Grand Rapids Den will be the addition of a “Custom Shop” — a glass enclosure to offer guests the opportunity to customize hats and other wears while watching the process in action.

The Indoor Golf Shop Reveals Early Access to Black Friday and Cyber Monday Offers on Top Simulators and Launch Monitors

CELINA, Texas — Today’s indoor golf simulator technology brings the dream – or at least the possibility – of playing golf every day to life with stunning realism and immersive practice, play and game improvement features. The Indoor Golf Shop (TIGS), the leading manufacturer of indoor golf equipment and home to the largest selection of residential and commercial indoor golf products online, is offering early access to its unprecedented Black Friday and Cyber Monday offers.

From now through December 9, customers of ShopIndoorGolf.com can save up to $4,000 on complete golf simulators and can also take up to 20 percent off select golf simulator products. For example, the site is offering Uneekor launch monitors and full golf simulators, like the QED, Eye XO, Eye XO2, and Eye Mini Lite at the deepest discounts of the year. As an added perk, one-year subscriptions to the GS Pro simulator software are included with all overhead launch monitor and full golf simulator purchases.

Black Friday Means Free Fittings at Club Champion

Get a free custom club fitting now through December 3

Willowbrook, IL – Club Champion, the world’s top custom golf club fitter, is thrilled to announce a Black Friday promotion designed for golfers ready to elevate their game. Customers can receive a free custom golf club fitting (up to a $400 value) now through December 3, 2024, when they make a qualifying purchase! This limited-time offer is perfect for those seeking to optimize every club in their bag, offering an unrivaled custom fitting experience at no additional cost.

Club Champion fits, sells, and builds custom golf clubs using more than 65 brands like Callaway, TaylorMade, PING, Titleist, Cobra, Fujikura, and Golf Pride. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

This free fitting offer makes it easier than ever for golfers to unlock the potential of custom-fitted equipment, with Club Champion’s industry-leading technology and expert Master Fitter and Builders available at every step of the process. A full bag fitting the most comprehensive insights into each club’s performance, from driver to putter, and is the best deal during this limited promotion.

“We almost never offer free fittings, so this is a rare deal for an experience as comprehensive as ours,” said Nick Sherburne, Club Champion Founder. “Anyone looking to play better golf will benefit from a fitting, and this deal is a cherry on top.”

Ranked by Golf Digest as one of the 100 Best Club Fitters twelve years running, Club Champion has a unique coupling system used to combine any head and shaft together, so golfers hit the precise combination to be custom built for them. They are the only fitter in the country to offer 65,000 interchangeable head and shaft combinations at all locations. 

Don’t miss out on free full bag fittings from now through December 3, 2024. Terms apply. To find your nearest Club Champion studio or to schedule your free fitting, visit clubchampion.com.

Golf Industry Veterans Sign On To New Women’s Luxury Lifestyle Brand, Williams Athletic Club, as Investors And Thought Leaders

NOVEMBER 9, 2024; Lake Oswego, OR: WILLIAMS ATHLETIC CLUB, the high-fashion luxury lifestyle brand, has named golf industry experts, Marty Hackel, aka Mr. Style, and Alyson Ramsey Johnson, CEO of golf marketing agency Gilly Group, to the brand’s leadership team and as investors of the apparel company.

The WILLIAMS ATHLETIC CLUB collection was rolled out to a select group of private clubs at the PGA Show in Frisco, TX in July of 2024 and launches to the general public today on http://www.williamsathleticclub.com/ with a pre-sale offering just in time for the holiday shopping season.

Hackel, also known as Mr. Style, is an acclaimed stylist for men and women. While best known for dressing the world’s most celebrated professional golfers, Marty’s ability to bring subtle sophistication that plays to each client’s best feature is what sets him apart. He was the full-time fashion director for Golf Digest for 15 years where he was responsible for making sure players, teachers, and cover subjects were dressed in a fashionable and on-trend manner.

Alyson Ramsey Johnson joins the WAC team to oversee marketing, communications, and media. As the President and CEO of Gilly Group, Alyson focuses on sports marketing, PR, event production, tournament management, and sponsorship activation and has worked with clients including multiple tournaments and private golf clubs, she’s worked across and with all of golf’s governing bodies, and with various golf brands, talent, and properties.

The line is currently available for pre-sale online with shipping dates beginning in early Q1.

Knockaround tapped as PGA TOUR’s Official Eyewear

Knockaround Sunglasses to be sold in PGA TOUR Fan Shops, select TPC Network facilities

PONTE VEDRA BEACH, Fla., and SAN DIEGO — The PGA TOUR today announced a multi-year official marketing partnership with Knockaround, which has been named the Official Eyewear of the PGA TOUR and PGA TOUR Champions.

The agreement, through 2029, will make Knockaround merchandise available starting in 2025 at PGA TOUR Fan Shops throughout the FedExCup Season as well as at select TPC Network facilities. Knockaround will also engage with fans through new content and ambassadorships with PGA TOUR players in addition to activations at TOUR events nationwide.

For nearly two decades, Knockaround has been making affordable, high-quality sunglasses centered around durability and style. With its new PGA TOUR relationship, Knockaround will further amplify its brand in professional golf by showcasing its focus on performance and comfort, providing fans a new way to see better on the course whether as a player or fan.