The Ally Challenge generated $800,000 for Michigan charities in 2020. That’s an impressive number, considering the limitations on sporting events in 2020.
Over its three years, the Champions Tour event has donated nearly $3.2 million. The tournament’s primary beneficiary is United Way of Genesee County (UWGC)
Birdies for Charity presented by Ally accounted for $388,673 of the total donation thanks to 866 birdies recorded by PGA TOUR Champions players during competitive rounds at The Ally Challenge presented by McLaren and a total of 13 qualified Michigan 501(c)(3) charities that participated in the program in 2020. This unique program is a grassroots charity platform, now in its third year, that serves as an extension of The Ally Challenge presented by McLaren’s mission to positively impact non-profit organizations in the greater Flint area.
A number of additional, predominantly local, charities will share the remaining $49,200 in varying amounts.
Overall, more than 20 charities were impacted by The Ally Challenge presented by McLaren in 2020.
The continued success of the tournament was ensured on September 14, 2019, when the tournament announced a five-year extension of their agreements with title sponsor Ally Financial Inc., presenting sponsor McLaren Health Care, host venue Warwick Hills Golf & Country Club, and the tournament’s agreement with the PGA TOUR. The extensions guarantee The Ally Challenge presented by McLaren will continue as a PGA TOUR Champions event played at Warwick Hills Golf & Country Club through 2025.
In additional news, tickets for the 2021 Ally Challenge presented by McLaren will go on sale this Friday, November 20, at theallychallenge.com. Special introductory pricing and best offers will be available through December 15, 2020.
The tournament also announced today that GRAMMY, EMMY, ACM, CMA and AMA Award-winning group Little Big Town will headline the annual Community Concert presented by Ally. The event will take place on the driving range at Warwick Hills Golf & Country Club, Saturday, August 28, 2021, following the second round of competition at The Ally Challenge presented by McLaren.
Access to Community Concert is ONLY offered via the purchase of a valid tournament ticket. A complete listing of ticket options can be found by visiting the tournament website at theallychallenge.com.
The Ally Challenge is proceeding with planning for a post-pandemic tournament; however, it will follow all Centers for Disease Control guidelines and State of Michigan health and safety regulations in place at the time.
The 2021 Ally Challenge presented by McLaren is August 23 – 29 at renowned Warwick Hills Golf and Country Club.
All three rounds of The Ally Challenge presented by McLaren will be broadcast on Golf Channel.
For more information about The Ally Challenge, please visit theallychallenge.com. For the latest Ally Challenge news and updates on social media use hashtag #allychallenge and follow the tour