Gatorade announced that it is dropping Tiger Woods as a sponsor. On the surface, it looks as thought they weren’t terribly impressed with the mea culpa. Gillette hasn’t dropped him officially, but has suspended all Tiger advertising, calling him a “distraction.” I think what that means it that P&G’s lawyers and Tiger’s lawyers haven’t yet worked out an amenable buyout.
By my count (I’m probably forgetting something), that leaves Tiger with just two high profile deals: Nike and Electronic Arts, makers of the Tiger Woods video game. Nike is in too deep to get out. I predict that EA will drop him in the next year in favor of a general PGA Tour game, with several top young guns as the hook. Picture a box with Kim, Villegas, and several other under 30 “hip” players smiling out at you. They could sign the whole lot for less than they pay Woods.
I always thought that the Woods Gatorade was an exercise in creepiness anyway. The advertising bragged that they had analyzed Woods’ sweat and come up with a chemical substitute. So, in essence, you were drinking Woods’ sweat—however much flavor they added. I often joked that the only person who should be tasting Woody’s sweat was Elin. But knowing what we know now …
Hey! Maybe he could sign a deal with PETA. Their Too Much Sex Can Be A Bad Thing For Little Tigers Too non-campaign certainly was a hit.