Golf News April 27, 2024

Golf News April 267, 2024

In golf news this week are items from TRUE linkswear, MGI GOlf, Ecco Golf and the Olympics.

• Pursuit Distilling Co. and TRUE linkswear Debut Dead Golfer Bourbon
• MGI Golf, America’s No. 1 Electric Golf Caddy, Debuts Latest Innovations in Zip Navigator Series
• TRUE linkswear Launches NIL Platform, TRUE U, with College Golf Experience (CGX)
• ECCO® GOLF and Rick Shiels Collaborate on Special Edition BIOM® C4 Limited Drop
• Olympic Golf at Paris 1 – 4, 7-10 August 2024

Pursuit Distilling Co. and TRUE linkswear Debut Dead Golfer Bourbon

Collaboration rooted in the Pacific Northwest delivers limited-release, bottled-in-bond 100-proof spirit

TACOMA, WASHINGTON – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, proudly announces the debut of a bottled-in-bond 100-proof bourbon release created by Washington’s Pursuit Distilling Co. and hand-selected by the TRUE team, called Dead Golfer Bourbon.

A limited, two-barrel release that will make just 438 bottles available in 2024, Barrel Select Dead Golfer Bourbon represents a partnership between two Pacific Northwest companies dedicated to authenticity, quality craftsmanship, enhancing the lifestyles of their customers. Broadcaster and former PGA TOUR player Andres Gonzales, a Pursuit co-founder and longtime friend and former college roommate of TRUE co-founder and PGA TOUR winner Ryan Moore, helped spark this collaboration that has yielded a 100-proof barrel select bourbon that has been aged carefully for more than six years in American White Oak barrels.

The Dead Golfer Bourbon refers to the popular golfing skeleton character TRUE began using in 2022 as a secondary logo on select pieces of its footwear, apparel and accessories and comes to market with the finest-quality ingredients and a Mash Bill of 72 percent yellow corn, 24 percent rye and 4 percent specialty malt barley.

MGI Golf, America’s No. 1 Electric Golf Caddy, Debuts Latest Innovations in Zip Navigator Series

A refreshed look and functional updates highlight new features now available in MGI Golf’s best-selling Zip Navigator and Zip Navigator AT electric caddies

Las Vegas, Nev. (April 25, 2024) – MGI Golf, global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy, proudly introduces its latest advancements – the MGI Zip Navigator and Zip Navigator AT. These eye-catching updates to MGI’s best-selling Zip Navigator series feature a matte black frame complemented by a striking black gloss top box, chassis cover and battery while improving upon its market-leading reliability, durability and functionality.

The world-class MGI Zip Navigator series is engineered to be the lightest, most powerful and versatile option on the market, and the latest models are even smaller and lighter for convenient travel and storage while maintaining its unparalleled performance. With a 28.6-pound frame weight, the MGI Zip Navigator is designed to move like the modern golfer, and the slightly heavier MGI Zip Navigator AT is built to withstand the game’s toughest terrain.

“It’s with great pride that we unveil the latest additions to our renowned MGI Zip Navigator series, one of our most popular collections that has allowed us to continue to lead the electric caddy industry around the world,” said Miranda Turner, CEO of MGI Golf Inc. “We’re especially excited to bring our latest designs to America where the number of walking rounds is on the rise, and where our electric caddies are ideally suited to conquer the diverse landscape throughout the States.”

MGI’s patented Gyroscope Straight Tracker technology, which keeps the caddy on track across any course, combined with full directional remote control, downhill speed regulation, 20 adjustable speed settings and all-terrain treaded rear wheels allow the user to walk free and play hard. Twin 230-watt calibrated motors powered by the largest capacity lithium 24V rechargeable battery with a 36-hole cycle packed into a lightweight Zip Fold frame means it can be quickly and efficiently stowed after a full day of play.

In 2023, the MGI Zip Navigator was recognized by Sports Illustrated as the Best Remote Controlled Caddy of the year, and with enhancements to the current model, it’s expected to raise the bar yet again. Features include an adjustable ergonomic T-bar handle, GPS holder, USB charging port, fully foldable rear wheel for added stability and independent swiveling front wheels on the Zip Navigator AT. Each electric caddy is compatible with several accessories including the MGI Travel Bag, Umbrella Holder Extender, Rain Cover, Seats, Cooler Bag as well as holders for scorecards, bottles, phones and more.

With a formidable reputation built on innovation and quality of design, MGI’s decades of experience and best-in-class manufacturing is backed by a generous three-year warranty, making it the best-selling electric caddy in the United States based on a 2023 research study by Longitudes Group.

TRUE linkswear Launches NIL Platform, TRUE U, with College Golf Experience (CGX)

Top golf footwear brand combines with college golf camp company to impact tournaments, junior golfers, and college coaches.

TACOMA, WASHINGTON – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces a new NIL (Name, Image, Likeness) platform, TRUE U, for junior golfers, collegiate golfers, and collegiate coaches. TRUE will offer 96 total NIL deals to junior golfers (48 boys and 48 girls) who participate in College Golf Experience (CGX) Tournament Preview Camps and have the best finish at the corresponding tournament or qualifier.

As a tournament-within-a-tournament, one boy and one girl winner from each event will receive a one-year NIL deal with TRUE that nets them a $400 package including $100 cash plus a $300 gift card to truelinkswear.com.

As part of the partnership, CGX, the leading educational golf camp company exclusively endorsed by the Golf Coaches Association of America (GCAA), has designated TRUE as its official footwear provider of all Tournament Preview Camps. TRUE officials will work hand-in-hand with CGX to further develop the TRUE U program.

ECCO® GOLF and Rick Shiels Collaborate on Special Edition BIOM® C4 Limited Drop

(LONDONDERRY, NH) ECCO GOLF and Rick Shiels, introduce a special edition BIOM® C4 designed in collaboration with Shiels. Limited to just 500 pairs, the shoe will be exclusively available at us.ecco.com/golf starting at 9 a.m. ET on Friday, April 26.

Available in men’s sizes 39-48 EU (5-14.5 US), this edition of ECCO GOLF’s best-selling BIOM® C4 captures the Shiels’ personality and style without compromising on the comfort or performance properties of the original design. Inspired by the color palette for his popular golf YouTube channel and branding, this contemporary, sneaker-style hybrid shoe comes in white with red and black accents, and the design incorporates Shiels’ logo on the heel and tongue. With its breathable comfort and innovative performance, this limited-edition shoe has the same functionality as the original BIOM® C4, which Shiels lauds as his favorite style from the current ECCO GOLF collection.

Olympic Golf at Paris 1 – 4, 7-10 August 2024

Men’s competition to be held 1-4 August, followed by the women’s competition 7-10 August

LAUSANNE, SWITZERLAND (Tuesday, 23 April, 2024) – In 100 days, the men’s golf competition will commence at the Paris 2024 Summer Olympics at the renowned Le Golf National. The men’s golf competition will be contested Thursday, 1 August through Sunday, 4 August, followed by the women’s competition, which will run Wednesday, 7 August through Saturday, 10 August. Paris 2024 marks the fifth time golf has been featured in the Olympics, and just the third time since 1904 after its return at Rio 2016.

“With 100 days until the beginning of Olympic Golf Competitions, we’re excited to see the momentum building as we approach the Paris 2024 Summer Olympic Games,” said International Golf Federation Executive Director Antony Scanlon. “We know Le Golf National will provide a challenging, dramatic test to the competitors, and I can’t wait to welcome these 120 athletes as they represent their nations on sport’s biggest stage while vying to be presented Olympic medals atop the podium.”

QUALIFICATION

Both the men’s and women’s fields for the Olympic Golf Competitions feature 60 players. The IGF uses the Official World Golf Ranking to create the Olympic Golf Rankings as a method of determining eligibility. The top 15 world-ranked players will be eligible for the Olympics, with a limit of four players from a given country. Beyond the top 15, players will be eligible based on the world rankings, with a maximum of two eligible players from each country that does not already have two or more players among the top 15. For more information on the qualification process and to access the most updated Olympic Golf Rankings, please visit: https://www.igfgolf.org/olympic-golf-ranking/overview.

COMPETITION FORMAT

The competition consists of a 72-hole individual stroke play for both men and women, with four rounds scheduled over four consecutive days. Scores are cumulative from round to round. The player with the lowest aggregate score wins.

HOST COURSE – LE GOLF NATIONAL

Le Golf National, one of the most prestigious golf venues in Europe, will host both competitions and is owned and managed by the French Golf Federation. Located in Saint-Quentin-en-Yvelines, Le Golf National has previously hosted major international competitions, most notably the 2018 Ryder Cup. The venue also serves as the permanent home for the annual Open de France event on the DP World Tour. Le Golf National opened in 1991 and was fully renovated in 2016. To access course imagery of Le Golf National, please click here.

KEY DATES FOR OLYMPIC GOLF

12 June – 50 days from the beginning of the men’s Olympic Golf competition

17 June – Olympic Golf Rankings finalised for the men’s golf competition

24 June – Olympic Golf Rankings finalised for the women’s golf competition

23 July – Olympic Torch visits Le Golf National

29 July – Groupings and tee times announced for the men’s golf competition

1-4 August – Men’s golf competition

5 August – Groupings and tee times announced for the women’s golf competition

7-10 August – Women’s golf competition

NEW IGF WEBSITE

Today, the IGF also released its new website: https://www.igfgolf.org/.