TNT reports that it experienced a 47% ratings growth over 2004 with this year’s broadcast of the Grand Slam of Golf. Even biger numbers: TNT says that it experienced a 92-percent increase in males 18-49, an 81-percent increase in males 25-54 and a 78-percent increase in adults 18-49.
Call it the Tiger factor. When Tiger plays, people watch.
Remember 2004’s lineup?: Phil Mickelson, Vijay Singh, Retief Goosen and Todd Hamilton.
Now look at 2005’s: Tiger Woods, Phil Mickelson, Vijay Singh and Michael Campbell.
There is no doubt that the addition of Woods resulted in a lot more starpower.
Executives at TNT are praying that Woods wins another major next year.