In The Mail: Bridgestone E12 Soft Golf Balls

In the Mail: Bridgestone E12 Soft Golf Balls.

Manufacturer’s Site: Bridgestone Golf
Buy on Amazon: Bridgestone E12 Soft Golf Balls

In the mail for testing this week were a dozen Bridgestone E12 Soft Golf Balls. I instantly liked the feel.

The balls feature:

• Active Acceleration Mantle: e12 SOFT features the Active Acceleration Mantle which is comprised of a new High Performance Polymer material with added surfactant that creates increased thrust and higher initial ball velocity at impact.
• Delta Dimple: The e12 SOFT utilizes Bridgestone’s patented Delta Wing Dimple pattern for less drag and smoother airflow when the ball is in flight. The enhanced aerodynamics increase the straight distance properties of e12 SOFT.  

“At Bridgestone Golf we have a larger body of data on consumer golf swings than any of our competitors by a wide-margin, thanks to our pioneering Ball Fitting program that was launched 12 years ago,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. 

“We use that data to design a wide array of golf balls to fit golfers of all stripes from Tour stars like Tiger Woods to weekend recreational players trying to break 90.  The fact that Golf Digest has recognized us for driving innovation in the golf ball category in 2019, awarding 5 of our balls with gold medals, is additional validation of our approach.”