Nike has been trumpeting the fact that the Darrell Survey found that more players used Nike clubs at the Masters than any other brand.
But several news organizations are reporting that the numbers are inflated because Nike paid a number of aging past champions $20,000 each to play their clubs. Billy Casper shot his famous 106 using Nike clubs—apparently the first time he has used that brand.
I don’t expect Nike to stop there. Having the top spot on the survey is worth a lot. And Nike is perhaps the best sports marketing organization in existence. Look for them to spend a heap of money signing up players on every tour they can get to.
I’ll even write their copy for them now:
Nike: Number one on the PGA, Champions, Nationwide and Hooters Tours. Number one with the LPGA. Shouldn’t it be number one with you?