Celebrating 30 years of the AT&T Pebble Beach National Pro – Am, four special golf fans were invited to get a view of the tournament from “inside the ropes.” Using HTC devices on the AT&T network, the Foursome then used social media to share those experiences with the fans at home.
For biographies of the Foursome, see my previous post.
The Foursome’s week at the AT&T Pebble Beach National Pro Am was very busy. They attended a charity gala for the Veteran’s Transition Center of Monterey County, helped distribute food to veterans, played in the Boys and Girls Club Pro-Am, took part in golf instruction, including Video Swing Analysis with Laird Small, Director of the Pebble Beach Golf Academy, Robotic Swing Trainers with Scot Nei, the Science and Motion Puttlab with Kevin Hanssen and Full String Instruction with Dan Pasquariello. The Foursome also got a chance to walk the course with the Pebble Beach Historian, meet Jordan Spieth and watch the tournament from inside the ropes. To top it off, they had the opportunity to play Pebble Beach itself.
The best part of the AT&T experience was that it was an opportunity for fans to see just how much goes on at a golf tournament that doesn’t make it on camera in four days of competition coverage. PGA TOUR tournaments are staged primarily as charitable events, raising millions for local organizations. In the last thirty years, the AT&T Pebble Beach National Pro Am has raised $120 million for the Monterey Peninsula Foundation, the nonprofit organization that stages the annual event.
AT&T put together a short video highlighting their week:
If you’d like to go back and experience the tournament through the eyes of the AT&T Foursome, revisit their Twitter handles or search for the #attproam and #attblogger hashtags. You can also access the complete AT&T Foursome video playlist.
This post is brought to you by AT&T, celebrating 30 years of the #ATTPROAM. All opinions are my own. #ATTBLOGGER