Tomi OTee, the eco-conscious golf apparel company, has launched a Kickstarter project.
I wrote about Tomi O Tee late 2012 and gave both the shirts and their sustainable programs an enthusiastic endorsement.
From Thomas Ferre, founder of Tomi OTee:
As the premier ecofriendly golf apparel brand, TOMI OTEE is a pioneer and leader in the full supply chain integration of sustainable and ethical practices in the sports chic and golf industry. TOMI OTEE’s goal is to influence consumers to think sustainably in their practice of golf and in their consuming habits all the while looking good in fashionable clothing.
The Kickstarter program is centered around promoting three defining values: design fashionable sports chic clothing, bettering our environmental impact through our ecofriendly products and our growing network of recycling facilities, increasing our impact on local community through creating american jobs and giving back to local charities.
TOMI OTEE’s 2013 collection was inspired by summer in the Hamptons and on the French Riviera. “We thought about simple designs, clean and unique, with summer colors as sober as they are expressive and colorful. Achieving that balance is what makes our products unique.” Ferre added “our collection is as much about the design as it is about the fabrics we choose. Our recycled polyester is super soft and extremely performant, bringing together both the luxury world and active lifestyle. The fact that we make our clothing in the US is just really exciting – we take great pride in the jobs created through us”.
TOMI OTEE’s recycling network is the first of its kind. “This is an exclusive program that we set up with USAgain, a leader in textile recycling. We will operated recycling bins over the tristate area for now, from Hartford in CT down to the middle of New Jersey, including of course in the hamptons. The goal is to save textiles from ending in landfills, educate the golf community on being ecofriendly, and support local charities.
That’s why we call it the Positive Impact program” said Ferre, adding: “ We’re very proud and excited about this program unique in the world, and we’re excited to see all the events the children will be planning around the collection at participating clubs, it’s going to be an exciting year. Great fashion, in a sustainable world.”
Ferre concluded “We’re proud to spread the word through the kickstarter community which has always supported initiatives led by small companies with big dreams and strong ethics”.