Brandweek has an intriguing article on the new TaylorMade-Adidas television and print ad campaigns:
It’s all about performance. That is the driving message behind TaylorMade-adidas Golf’s multifaceted $35 million-plus ad push teeing off this month. The largest spend in company history, ads tout the performance aspect of new products from all golf product divisions: clubs, balls, footwear and apparel.
The article tells you a lot about the new spots, what TaylorMade-Adidas is pushing and the sort of image that the company wants to project.
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