Golf News Jan 22 2023

Golf News Jan 22 2023

In golf news this week are items from Honma, True linkswear, Cleveland Golf and Superstroke.

Honma Golf Debuts the Next Generation of BERES: The BERES Nx Family of Woods and Irons

CARLSBAD, CALIFORNIA – Honma Golf, the leader in beautifully crafted performance golf equipment,  announces the North American introduction of the new BERES Nx line of drivers, fairway woods, hybrids and irons. This Next Generation of BERES makes the renowned luxury brand more accessible to golfers who seek ultimate craftsmanship and luxury equipment without the ultra-premium price point of the brand’s marquee BERES 3-, 4- and 5-star models.

BERES Nx resides in the game-improvement category but appeals to a younger player than traditional BERES clubs. It can also be played by a broad handicap range, including better players needing stiffer shaft flexes. This new line features Honma’s lightweight holistic design that brings together speed and game improvement performance through its traditional integration of head and shafts being designed in tandem. Golfers will be thrilled by the reliable and consistent ball flight they get from BERES Nx.

“This new line helps expand the BERES legacy to a new generation of golfers,” says Takahiro Suzuki, senior product marketing manager at Honma. “That’s incredibly important to our company. It’s a rebirth and continuance of the legacy of the BERES brand that started in 2005. While maintaining the extremely high quality of BERES, we thoroughly pursued advanced technologies and generously adopted Honma’s primary technology related to speed and distance. The result is BERES Nx.”

TRUE linkswear to Debut All-New LUX Hybrid at 2023 PGA Show in Orlando, Fla.

Performance-Driven, Athletically-Inspired Golf Shoe Blends Tradition and Technology for Maximum Comfort          

(TACOMA, Wash.) – TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut the all-new LUX Hybrid at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.

The LUX Hybrid is a performance-driven, athletically-inspired golf shoe designed to look like a traditional saddle shoe but built with TRUE’s market-leading technology. With over 1,000 rounds of PGA and LPGA TOUR golf played in the LUX Hybrid by TRUE Ambassadors like Joel Dahmen and Christina Kim, high-level player feedback led to creating a comfortable, durable shoe that performs at the highest level of the game.

To create the LUX Hybrid, TRUE designers took the modern performance and heritage design from the LUX Knit and elevated the aesthetic, fit, and function. A leather saddle was added for a cleaner, premium, classic golf aesthetic with additional midfoot stability. The LUX Hybrid also includes TRUE’s new Achilles heel pad, its TPU heel stabilizer, and a high-retention elastic heel lock system for an elevated fit and feel. With updates to the midsole compound and insert and improvements to the overall construction – the LUX Hybrid is TRUE’s highest quality and most comfortable TOUR performance shoe yet.

The LUX Hybrid is available in three high visibility core colors, black, grey and white, and two limited heritage collection colors, admiral and cognac. Weighing 11.2 ounces (based on a men’s size 9), the LUX Hybrid is offered in men’s sizes 7-11.5, 12, 13, 14 and 15 with an MSRP of $195. It will be available at www.truelinkswear.com starting January 24^th, the first day of the PGA Show.

TRUE linkswear to Debut ‘TRUE Apparel Collection’ at 2023 PGA Show in Orlando, Fla.

Performance-Based Pants, Joggers, Polos, Quarter Zips and T-Shirts Highlight the New Line from Trailblazing Pacific Northwest Brand

(TACOMA, Wash.) – TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut its Apparel Collection at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.

Including TRUE’s previously released All Day Chino and 5-Pocket Pant, the Collection of elevated essentials features the All Day Jogger, Hybrid Jogger, All Day Hoodie, Quarter Zip, Crew Neck, Three Unique Polos, a Refreshed Custom Hat Program and New Performance Socks.

All Day Pants and Joggers offer a functional nylon/spandex blend delivering incredible durability, breathability, water resistance and 4-way stretch performance without looking overly technical. This versatile fabric provides on-course comfort, looks sharp and feels even better for everyday wear. Light and breathable, the Collection still offers plenty of warmth on and off the course for all four seasons.

Derived from some of the finest “Super Natural” fabrics available, the All Day Hoodie, Crew Neck and Quarter Zip feature “cloud-like” comfort, making them perfect for mid-weight layering. Lux T-Shirts and Polos are crafted from Tencel, Repreve™ Recycled Polyester and Spandex, and embrace effortless style with a premium look and feel. All Day Pants are available in waist sizes 28, 30, 32, 34, 36 and 38 inches with 32-inch inseams. Joggers are offered in S, M, L, XL and XXL with 28-inch inseams. Hoodies, Crew Necks, Quarter Zips, Lux T-Shirts and Polos come in S, M, L, XL and XXL.

MSRPs for All Day Pants, Joggers and Hoodies is $125. Additional apparel MSRPs: All Day Crew Neck ($110), Quarter-Zip ($115), Lux Polo and Lux Mock Polo ($110), All Day Polo ($90) and Lux T-Shirt ($75). Hat MSRPs range from $30 to $50, and socks are $12 to $14. 

Cleveland Golf Releases All New CBX Full Face 2 With Largest CBX Face Ever

HUNTINGTON BEACH, Calif., Jan. 18, 2023 – CLEVELAND GOLF^®, an industry leader in wedge design and innovation, announces the release of the all-new CBX Full-Face 2 Wedge. The CBX Full-Face 2 is scheduled to launch in North America Feb. 3, 2023.

The CBX Full-Face 2 is designed to be more forgiving with a larger face, along with added HydraZip, ZipCore, and UltiZip technologies. It is a Wedge built for golfers looking for the right balance of forgiveness and versatility to unleash their greenside creativity.

With a high-toe profile, CBX Full-Face 2 has a 13% more contact area than our RTX Full-Face Wedges, helping players feel more confident when presented with open-face shot opportunities. Joining this new generation of CBX wedges is ZipCore, a unique, low-density core designed to expand the sweet spot and upgrade MOI for ultimate forgiveness. Combined with a hollow-cavity design, ZipCore helps push the Center of Gravity (CG) directly behind the impact zone, while Cleveland Golf’s Gelback vibration-absorbing insert improves feel.

Golfers will also have the option to personalize the CBX Full-Face 2 with 20 paintfill pigment options across three color groups.

SuperStroke Launches Next Generation Zenergy Putter Grips

Wixom, MI – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, proudly introduces Zenergy, its next generation line of game-changing putter grips.

SuperStroke’s first new hero line in three years, Zenergy replaces the mega-popular Traxion line that has seen countless wins on professional tours – including numerous majors – since its introduction.

Zenergy’s multi-layer grip construction – with a soft, tacky outer layer for extreme grip, and a firm rubber inner core for crucial stability and feedback – was developed with invaluable feedback from the world’s best golfers. Designed to provide players of all abilities total, unparalleled performance, Zenergy’s proprietary technology adds unmatched confidence to quiet a golfer’s hands – and mind – during every stroke. 

Zenergy’s new Spyne^TM Technology has an improved, embossed ridge along the grip’s underside that guides golfers to natural, repeatable hand placement and making it easier to square the face at impact. Meanwhile, new Multi-Zone Texturing translates to strategically placed texture in high-sensory areas to optimize feedback and comfort from the incredibly soft polyurethane outer layer. This careful attention to variable textures and feels across the grip surface puts unrivaled control, responsiveness, and confidence in the hands of every golfer.

Patented No-Taper Shaping minimizes grip pressure with an advanced parallel design that allows golfers to quiet their hands and add stroke consistency. Located at the top of SuperStroke grips, the useful Tech-Port allows golfers to easily add game-improvement options, including the patented CounterCore weight system or performance tracking sensors.

Golfers will also notice that eight new colorways and redesigned graphics have been introduced to celebrate the arrival of the Zenergy grip line, including Orange-Blue-and-White, Purple-and-White, Grey-and-White, and White-and-Silver. SuperStroke has also made personal customizations (name, image or custom logo) available for the Zenergy line. SuperStroke’s personalized golf grips can be customized in a variety of ways using images, text, and colors to make something truly unique. The customization process is simple. After selecting the size and color of their SuperStroke grip, instead of clicking ‘Add to Cart,’ customers may choose the button next to it that reads ‘Customize Your Grip’ and follow a step-by-step process to add an image or text to the grip.