For years, the PGA Merchandise show has been a candy store for golfers (not that I would know … ordinary golfers don’t get invited.).
But now the toy show has added a slew of new programs, including programs to “help attendees grow their business, advance their careers and drive new participation in the game.” For example, there’s a “Teach The Teacher” program to help PGA professionals learn new techniques. And at the “Learning Labs”, PGA professionals will learn advanced merchandising techniques.
They’ve got to do something. I’ve read article after article recently talking about slumping interest in the game. And that will lead to slumping sales.
I have one idea. They could fly the GolfBlogger down to the event, and I could blog live from the show. I’ll try out the new stuff, and then post my opinions within a few hours.
Hey. I can dream, can’t I?